Stockholm, 11153,
Sweden
Betsson Technographics
Betsson Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Betsson and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 51 Betsson employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Betsson has purchased the following applications: Microsoft 365 for Collaboration in 2018, DocuSign eSignature for Digital Signing in 2022, Emerse for Digital Advertising Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Betsson is running and its propensity to invest more and deepen its relationship with Microsoft , DocuSign , Emerse or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Betsson revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Betsson intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Betsson Tech Stack and Enterprise Applications
Betsson Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Betsson implemented Microsoft 365. The Microsoft 365 deployment addressed Collaboration capabilities and is surfaced on Betsson's website. The deployment supported core productivity and collaboration workflows for a 51 employee professional services firm.
Configuration focused on tenant provisioning, identity aligned user account setup, and enabling core Microsoft 365 services such as Exchange Online, Microsoft Teams, SharePoint Online and OneDrive for Business, reflecting standard Collaboration functionality. Functional modules implemented included email and calendaring, chat and meetings, document management and intranet content, and cloud file sync and sharing. Administrative controls and tenancy governance were applied to centralize corporate communication and content management across internal teams.
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Collaboration | Collaboration |
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2019 | 2019 |
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Betsson Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2022 | 2022 |
In 2022, Betsson implemented DocuSign eSignature as a Digital Signing capability on its public website. The deployment uses DocuSign eSignature to capture legally valid electronic signatures for web-based agreements and consent flows, enabling automated signature collection and persistent audit trails for signed documents.
Configuration centers on envelope orchestration, signer authentication options, and template-driven signing workflows consistent with Digital Signing functional patterns. Integration in this implementation is focused on the public website and the DocuSign eSignature service, with workflows to present signable documents in-site, record signer events, and retain signed artifacts and certificate records under centralized administrative controls.
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Betsson CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Emerse | Legacy | Emerse | Digital Advertising Platform | CRM | n/a | 2021 | 2021 |
In 2021, Betsson engaged Emerse as a Digital Advertising Platform to run quality controlled programmatic and video advertising across European markets, according to vendor testimonials. The engagement emphasized reach and cost control as primary campaign objectives.
The implementation used Emerse's demand side platform capabilities and programmatic managed services to plan, bid and optimize display and video inventory. Configured functional capabilities included audience targeting, real time bidding, frequency management, creative delivery workflows and iterative campaign optimization to support multi market execution.
Operational scope encompassed Betsson's marketing and customer acquisition functions across European markets, with Emerse assuming campaign operations and quality control in a vendor managed execution model. Governance adjustments focused on standardizing campaign workflows, centralizing media planning inputs and enforcing inventory quality controls to maintain reach and cost objectives.
This narrative positions Emerse, the application name, as the Digital Advertising Platform underpinning Betsson's programmatic and video advertising efforts in 2021, highlighting a DSP driven architecture, programmatic inventory controls and managed campaign services as core components of the implementation.
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Betsson IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Betsson CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Betsson
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Betsson Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||