Bett Asia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Bett Asia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 14 Bett Asia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bett Asia has purchased the following applications: Crowd Connected Location SDK for Analytics and BI in 2019, DocuSign eSignature for Digital Signing in 2021, Hotjar for Customer Experience in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bett Asia is running and its propensity to invest more and deepen its relationship with Crowd Connected , DocuSign , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bett Asia revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bett Asia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crowd Connected | Legacy | Crowd Connected Location SDK | Analytics and BI | Analytics and BI | n/a | 2019 | 2019 |
In 2019, Bett Asia embedded the Crowd Connected Location SDK in the official Bett mobile app to provide Analytics and BI for the Bett London event at ExCeL in the United Kingdom. The deployment was event scoped, instrumenting the mobile application to collect and analyze attendee movement during the live show, and supporting event operations and marketing functions.
The Crowd Connected Location SDK delivered real time footfall analytics, venue heatmaps, and audience segmentation capabilities. Crowd Connected Location SDK processed location telemetry to enable segmentation by dwell time and movement patterns, supporting analytics workflows typical of Analytics and BI implementations such as real time reporting and spatial visualization.
Integration was executed through the Bett mobile app, with the SDK driving the app level push messaging system to send 8,000+ targeted push messages that influenced visitor flow to sponsor locations. Operational coverage was concentrated on onsite event services at ExCeL, impacting event operations, sponsorship activation, exhibitor engagement, and attendee communications.
Governance and rollout were aligned to a single event cycle, with the implementation focused on live data capture, message orchestration, and exhibitor reporting. The implementation helped Bett 2019 beat onsite rebook targets and achieve record exhibitor Net Promoter Scores, outcomes reported as part of the event analytics engagement.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
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Customer Experience | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2013 | 2013 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
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