Bettega Cob Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Bettega Cob and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 180 Bettega Cob employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bettega Cob has purchased the following applications: 3C Plus Platform for Call Center in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bettega Cob is running and its propensity to invest more and deepen its relationship with 3C Plus or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bettega Cob revenues, which have grown to $45.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bettega Cob intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 3C Plus | Legacy | 3C Plus Platform | Call Center | CRM | n/a | 2015 | 2015 |
In 2015, Bettega Cob adopted the 3C Plus Platform, an automatic dialer and cloud contact-center platform. The implementation targeted Bettega Digital, the company’s Brazilian collections call center operation, to enable remote and hybrid agent work and to centralize outbound dialing capabilities under a Call Center solution.
Bettega Cob configured core automatic dialer functionality and cloud contact-center capabilities within the 3C Plus Platform, including campaign management, agent desktop interfaces, call sequencing and reporting workflows typical for a Call Center application. The platform configuration emphasized centralized administration and supervisor controls to manage campaigns, queues and agent performance monitoring. The 3C Plus Platform was instrumented to support faster provisioning and onboarding workflows for new agents.
The deployment used a cloud-hosted architecture provided by 3C Plus, enabling distributed agent access across Bettega’s Brazilian operations and removing reliance on on-site dialer hardware. The cloud contact-center design supported remote and hybrid agent connectivity, session-based agent routing and centralized call logging, consistent with standard cloud Call Center patterns.
Rollout was executed the same year, with the vendor case reporting immediate reductions in costs, higher productivity and faster onboarding of agents after the 3C Plus Platform went live. Governance focused on centralized campaign administration, supervisor monitoring and collections workflow alignment to operationalize the new cloud dialer and contact-center processes.
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