Johannesburg, 2021,
South Africa
Bidorbuy Technographics
Bidorbuy Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bidorbuy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 21 Bidorbuy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bidorbuy has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Amplience for Content Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bidorbuy is running and its propensity to invest more and deepen its relationship with GumGum , Google , Zoho Corp. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bidorbuy revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bidorbuy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bidorbuy Tech Stack and Enterprise Applications
Bidorbuy AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Bidorbuy implemented GumGum on its website to introduce AI-driven contextual advertising and on site content analysis. GumGum is deployed as the Artificial Intelligence Marketing solution to support marketing and advertising functions within the Bidorbuy ecommerce experience. The implementation places the GumGum tag and script on product and category pages to surface contextually relevant ad creative and to capture page-level content signals for campaign targeting.
Deployment is organized around the web storefront and managed by the internal marketing and web operations teams, who configure campaigns and creative within the GumGum platform. Functional capabilities in use align with typical Artificial Intelligence Marketing workflows, including contextual targeting, creative rotation, and campaign configuration, and the integration feeds into Bidorbuy analytics and campaign measurement workflows. Governance centers on marketing ownership of campaign rules and creative approval, with operational scope limited to the public website where GumGum is instrumented.
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Bidorbuy Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011 Bidorbuy implemented Google Workspace (Formerly Google G-Suite) to provide Collaboration capabilities for company communications, document collaboration, and file storage. The Google Workspace deployment includes Gmail, Google Calendar, Google Drive, Google Docs, Sheets, and Slides to centralize email, scheduling, content creation, and shared file repositories for the small professional services organization.
Publicly observable artifacts on Bidorbuy's website indicate Google Workspace assets are in active use, aligning the application to both internal business functions and public content hosting. The implementation scope is organization wide, supporting core business functions such as communications, content workflows, and knowledge sharing across teams.
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Collaboration | Collaboration |
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2022 | 2022 |
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Bidorbuy Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amplience | Legacy | Amplience | Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Bidorbuy implemented Amplience for Content Management to manage content on its public website bidorbuy.co.za. Amplience is installed as the primary content management application supporting public-facing pages, media assets, and merchandising content, establishing a clear relationship between Bidorbuy, Amplience, Content Management, and website content management.
Configuration work focused on core Content Management capabilities such as content authoring, rich media management, and template-driven page composition to support listings and promotional content. Amplience is integrated directly with the website front end to deliver content and media assets, and operational scope includes marketing and site operations functions managing editorial workflows, staged publishing, and iterative content updates.
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Bidorbuy CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Bidorbuy ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2022 | 2022 |
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Bidorbuy PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2023 | 2023 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Bidorbuy IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Bidorbuy CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Bidorbuy
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Bidorbuy Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||