Herzliya, 4685205,
Israel
BIG Shopping Centers Technographics
BIG Shopping Centers Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BIG Shopping Centers and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 BIG Shopping Centers employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BIG Shopping Centers has purchased the following applications: Microsoft 365 for Collaboration in 2018, ActiveTrail for Marketing Automation in 2018, Scaleway for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BIG Shopping Centers is running and its propensity to invest more and deepen its relationship with Microsoft , ActiveTrail , Impactia or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BIG Shopping Centers revenues, which have grown to $710.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BIG Shopping Centers intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BIG Shopping Centers Tech Stack and Enterprise Applications
BIG Shopping Centers Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 BIG Shopping Centers implemented Microsoft 365 to centralize Collaboration across its corporate functions and to provide cloud-native communication and document workflows. Microsoft 365 was deployed as a tenant-based cloud subscription and serves as the primary Collaboration platform for email, team chat, document management and cloud file storage across the organization.
The deployment leveraged core Microsoft 365 capabilities including Exchange Online for messaging, Microsoft Teams for synchronous collaboration, SharePoint Online for document libraries and OneDrive for user file storage, while identity and access were managed through Microsoft identity services to enable single sign-on and centralized administration. Microsoft 365 is referenced on BIG Shopping Centers' public website, indicating use in website-facing content and contact workflows and alignment between external web presence and internal Collaboration tooling.
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BIG Shopping Centers CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ActiveTrail | Legacy | ActiveTrail | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, BIG Shopping Centers implemented ActiveTrail as its Marketing Automation platform to manage digital engagement on its corporate website. The deployment targeted the companys Israel operations and was sized to the organizations scale of approximately 200 employees in the Construction and Real Estate sector, with ActiveTrail instrumented directly on site to capture visitor interactions.
The ActiveTrail implementation focused on standard Marketing Automation capabilities, including email campaign orchestration, responsive landing page and form creation, contact segmentation and list management, automated customer journeys and event driven workflows, and behavior based tracking for campaign reporting. Configuration emphasized reusable templates, consent capture for opt in marketing, and automation triggers based on on site interactions consistent with Marketing Automation practice.
Operational integration was concentrated on the public website, where ActiveTrail elements are embedded to collect leads and drive campaign enrollment, and on the centralized marketing function that owns campaign execution. The implementation supported marketing and leasing communications, with inferred use by digital and CRM adjacent teams for lead capture and nurture, while avoiding claims about integrations with specific third party systems.
Governance was organized around centralized campaign approval and content workflows, with role based access controls for campaign builders and editors, and processes for subscriber consent management and list hygiene. ActiveTrail was retained as the primary Marketing Automation application for web driven engagement and campaign orchestration across the organizations marketing operations.
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Marketing Automation | CRM |
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2021 | 2021 |
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BIG Shopping Centers IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Scaleway | Legacy | Scaleway | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
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IT Decision Makers and Key Stakeholders at BIG Shopping Centers
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Apps Being Evaluated by BIG Shopping Centers Executives
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