Kyiv, 02081,
Ukraine
Binotel Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Binotel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 249 Binotel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Binotel has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Binotel Call Tracking for Call Tracking and Recording in 2013, Intuit Mailchimp Mandrill for Transactional Email in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Binotel is running and its propensity to invest more and deepen its relationship with Google , Binotel , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Binotel revenues, which have grown to $89.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Binotel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Binotel | Legacy | Binotel Call Tracking | Call Tracking and Recording | CRM | n/a | 2013 | 2013 |
In 2013, Binotel deployed Binotel Call Tracking on its website to capture inbound voice engagement and session attribution. Binotel Call Tracking is the vendor application implemented as part of the Call Tracking and Recording category for the company website.
The implementation centered on web-based call capture and tracking capabilities typical of Call Tracking and Recording solutions, including dynamic number insertion for session-level attribution, click-to-call capture, call recording and playback, call routing configuration, and analytics dashboards. Binotel Call Tracking was configured to surface caller metadata and recorded audio through the vendor administration console, supporting operational workflows for lead qualification and agent handling.
Operational ownership aligned the tool with marketing and sales workflows to centralize phone lead attribution and call handling processes, with website instrumentation driving number provisioning across pages. Governance was exercised through vendor-side configuration and administrative controls, while call logs and recordings were consumed by sales and support teams for contact handling and follow up.
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Customer Experience | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2013 | 2013 |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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