Bir Technographics
Bir Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bir and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 28 Bir employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bir has purchased the following applications: Microsoft 365 for Collaboration in 2018, Salesforce Marketing Cloud for Marketing Automation in 2016, Bubble Platform for Apps Development in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bir is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bir revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bir intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bir Tech Stack and Enterprise Applications
Bir Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Bir implemented Microsoft 365. The deployment supports Collaboration across the 28-person professional services firm and is referenced on Bir's public website. Microsoft 365 is used as a cloud-hosted productivity layer for email, document collaboration, and team communication to support client-facing and internal workflows.
The implementation includes standard Collaboration modules such as Exchange Online for corporate email, SharePoint Online and OneDrive for Business for document storage and version control, Microsoft Teams for meetings and chat, and the Office suite for desktop and web productivity. Operational coverage is company-wide in Norway with tenant-level administration, user provisioning, and role-based access controls governing permissions and collaboration spaces. The presence of Microsoft 365 on the corporate site indicates alignment between cloud identity and external contact channels, supporting core business functions of communication, knowledge management, and client collaboration.
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Bir CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016, Bir deployed Salesforce Marketing Cloud on its website to support marketing and customer communications. The implementation uses Salesforce Marketing Cloud as a Marketing Automation platform to support Bir's marketing and communications function for the Norway based professional services firm.
The deployment concentrates on web-facing Marketing Automation capabilities including web tracking and form capture, email automation and content management, and journey orchestration for triggered messaging and subscriber management. Configuration work focused on connecting site events to automated workflows, building reusable email and landing page content, and establishing subscription center controls to manage consent and preferences.
Operational coverage centered on the marketing and communications teams, with governance focused on contact data hygiene, permission management, and sending cadence policies. Salesforce Marketing Cloud was instrumented directly on bir.no to enable real time web to email workflows and ongoing marketing operations within the Marketing Automation category.
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Tag Management | CRM |
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2017 | 2017 |
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Bir PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bubble Group | Legacy | Bubble Platform | Apps Development | PaaS | n/a | 2022 | 2022 |
In 2022, Bir implemented Bubble Platform for Apps Development to power interactive elements on its public website. The implementation is centered on the Bubble Platform as the primary visual development and hosting surface for public pages, content updates, and web form workflows observed on bir.no, supporting the firm s online professional services presence in Norway.
Configuration work emphasized Bubble s visual builder, responsive UI templates, declarative data models, and workflow automation to create client facing pages and structured form flows. The Bubble Platform deployment leverages the vendor managed runtime and built in database to minimize infrastructure management, enabling rapid iteration on user interface changes and workflow logic appropriate to a 28 person organization.
Integrations are focused on web embedding and form handling within the website context rather than broad backend system consolidation. Operational ownership appears to be concentrated in marketing and digital operations, with lightweight governance and content update processes to control page changes and workflow updates. The implementation positions Bubble Platform as the primary Apps Development tool for Bir s web engagement and low code maintenance needs.
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Transactional Email | PaaS |
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2020 | 2020 |
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Bir IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Archive as a Service (AaaS) | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Bir
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Bir Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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