New York, 10016, NY,
United States
Birchbox Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Birchbox and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 230 Birchbox employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Birchbox has purchased the following applications: Avalara AvaTax for Tax Management in 2018, Lattice Performance Management for Performance and Goal Management in 2015, Sift Science Digital Trust Platform for ML and Data Science Platforms in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Birchbox is running and its propensity to invest more and deepen its relationship with Avalara , Lattice , Sift Science or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Birchbox revenues, which have grown to $192.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Birchbox intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avalara | Legacy | Avalara AvaTax | Tax Management | ERP Financial Management | n/a | 2018 | 2018 |
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lattice | Legacy | Lattice Performance Management | Performance and Goal Management | HCM | n/a | 2015 | 2015 |
In 2015, Birchbox implemented Lattice Performance Management, selecting the solution for its customer service and ease of use. The deployment focused on Performance and Goal Management to centralize goal setting, structured performance reviews, continuous feedback, and one on one check ins across the company. Lattice Performance Management was configured to support recurring review cycles and goal alignment workflows under HR oversight.
The implementation followed a cloud SaaS delivery model and emphasized configuration of core modules such as goal management, review workflows, and continuous feedback, consistent with Performance and Goal Management capabilities. Operational ownership was assigned to People Operations and HR, who defined review templates, manager approval flows, and cadence rules to standardize appraisal processes. Selection emphasis on vendor support and usability shaped governance and rollout planning during the implementation.
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sift Science | Legacy | Sift Science Digital Trust Platform | ML and Data Science Platforms | AI Development | n/a | 2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2011 | 2011 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application, Web and Enterprise Search | Content Management |
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2020 | 2020 |
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Contract Lifecycle Management | Content Management |
|
2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Customer Engagement | CRM |
|
2021 | 2021 |
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Customer Engagement, Customer Loyalty | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics, Customer Engagement | CRM |
|
2015 | 2015 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2011 | 2011 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
Transactional Email | PaaS |
|
2013 | 2013 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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