Birdies
655 Montgomery Street, Suite# 1650,
San Francisco, 94111, CA,
United States
San Francisco, 94111, CA,
United States
1 650-451-3082
Retail
Birdies Technographics
Birdies Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Birdies and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Birdies employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Birdies has purchased the following applications: Affirm for Payment Processing in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, Shopify for eCommerce in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Birdies is running and its propensity to invest more and deepen its relationship with Affirm , Apple , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Birdies revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Birdies intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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Birdies Tech Stack and Enterprise Applications
Birdies ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Affirm | Legacy | Affirm | Payment Processing | ERP | n/a | 2019 | 2019 |
In 2019, Birdies implemented Affirm to extend consumer financing at checkout. The Affirm implementation serves as the Payment Processing solution on Birdies' public website, providing installment payment options and point of sale financing integrated into the ecommerce payment flow.
The deployment is webcentric, with Affirm embedded in the Birdies ecommerce checkout to handle authorization, customer-facing payment selection, and downstream settlement workflows typical of Payment Processing platforms. Operational scope is focused on online commerce and impacts the ecommerce, finance, and customer support functions, with configuration and governance administered by internal ecommerce and finance teams to align payment acceptance, returns, and reconciliation processes.
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Payment Processing | ERP |
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2020 | 2020 |
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Birdies Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Birdies implemented Google Workspace (Formerly Google G-Suite) to provide core productivity and communication services across the organization. The deployment is classified under the Collaboration category and was provisioned to support a 50 person retail business focused on design, marketing, operations, and customer support.
Configuration emphasized Gmail for corporate email, Google Calendar for scheduling, Google Drive and Google Docs for file storage and realtime coauthoring, Google Meet for video conferencing, and the Admin console for centralized user provisioning and policy enforcement. Collaboration capabilities such as shared drives, group based access controls, and mobile device management were applied consistent with typical Collaboration application workflows.
Operational governance relied on the Google Workspace (Formerly Google G-Suite) admin console to manage accounts, groups, and access policies across departments. Public source artifacts on the Birdies website corroborate active use of Google Workspace, and rollout details focused on tenant configuration, account provisioning, and organizational unit structures to align collaboration and information sharing with business functions.
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Birdies eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify | eCommerce | eCommerce | n/a | 2019 | 2019 |
In 2019, Birdies implemented Shopify as its eCommerce platform on their website. Birdies adopted Shopify to operate a cloud hosted storefront, manage product catalog and inventory, and execute checkout and order workflows to support its direct to consumer retail business function.
The deployment is a hosted SaaS architecture with configuration centralized in the Shopify admin and storefront theming, enabling merchandising, pricing, promotions, and order lifecycle management. Operational coverage focuses on online retail activities in the United States, with Shopify supporting merchandising, customer service order fulfillment workflows and centralized store operations for the 50 person organization.
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Product Review Management | eCommerce |
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2019 | 2019 |
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Birdies CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2018 | 2018 |
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Birdies PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Birdies IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Birdies
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Birdies Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Birdies IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Birdies digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Birdies Technographics
Birdies is a Retail organization based in United States,
with around 50 employees and annual revenues of $4.0 million.
Birdies operates a diverse technology stack with applications such as
Affirm, Google Workspace (Formerly Google G-Suite) and Shopify,
covering areas like Payment Processing, Collaboration and eCommerce.
Birdies has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Affirm, Google and Shopify.
Birdies recently adopted applications including
Magnite (ex Rubicon Project) in 2022, Hotjar in 2021 and Xandr Invest (ex AppNexus DSP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Birdies’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Birdies’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Birdies technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.