BirdRock Brands
11805 FM 2244 Rd Ste 600,
Austin, 78738, TX,
United States
Austin, 78738, TX,
United States
1 888-436-7694
Retail
BirdRock Brands Technographics
BirdRock Brands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BirdRock Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 32 BirdRock Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BirdRock Brands has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2016, Oracle Netsuite Generative AI Platforms AI Development for Analytics and BI in 2023, Microsoft 365 for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BirdRock Brands is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BirdRock Brands revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BirdRock Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BirdRock Brands Tech Stack and Enterprise Applications
BirdRock Brands ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Intuit Quickbooks Enterprise | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, BirdRock Brands transitioned from Intuit Quickbooks Enterprise to Oracle NetSuite ERP. Oracle NetSuite ERP was provisioned as the company ERP Financial system to centralize accounting, inventory management, order to cash processing and HR adjacent record keeping for a 32 person retail business.
The implementation encompassed core financial modules configured for daily accounting tasks, including bank transaction reviews, accounts receivable and accounts payable workflows, and month end close procedures that produced owner reporting. Inventory accounting capabilities were configured to capture first cost transactions, freight allocations and warehouse logistics, and NetSuite was used to file sales taxes for online retail sales and to process direct bulk sales transactions.
Operational coverage extended to inventory and fulfillment across two domestic warehouses, two international warehouses and all Amazon warehouse locations holding product, with inventory levels and warehouse logistics maintained in the NetSuite instance. The deployment supported finance, operations, fulfillment and HR related functions, enabling integrated recording of sales, inventory movements and cost allocations across channels and warehouse sites.
Governance and process changes centralized month end close and inventory accounting in Oracle NetSuite ERP, with ongoing responsibilities defined for daily transaction reviews and end of month reporting to the company owner. Human resources tasks such as new employee onboarding, PTO tracking and payroll were completed alongside financial operations, and the company explicitly transitioned its accounting platform from Intuit Quickbooks Enterprise to Oracle NetSuite ERP in 2016.
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BirdRock Brands Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Netsuite Generative AI Platforms AI Development | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
In 2023, BirdRock Brands implemented Oracle Netsuite Generative AI Platforms AI Development to centralize analytics for its retail operations. The deployment is positioned in the Analytics and BI category and uses Oracle NetSuite Analytics Warehouse with embedded AI and machine learning to surface operational intelligence for finance and inventory teams.
NetSuite Analytics Warehouse with embedded AI/ML is configured to calculate and forecast profitability, track inventory in motion, and forecast warehouse capacity. The implementation leverages visualization layers and AI-backed insight generation to deliver faster reporting and model-driven forecasting, supporting finance and inventory and operations processes across the company.
Operational coverage is across BirdRock Brands US operations, with analytics feeds oriented to warehouse planning and inventory movement. Governance has been organized around the Analytics Warehouse data model and embedded AI configuration, with finance and operations teams consuming standardized dashboards and automated forecast outputs to inform planning and replenishment workflows.
Oracle Netsuite Generative AI Platforms AI Development, using NetSuite Analytics Warehouse, is cited as improving business intelligence and decision-making for BirdRock Brands, delivering faster visualizations and AI-backed insights to operational and financial stakeholders.
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BirdRock Brands Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019 BirdRock Brands implemented Microsoft 365 as a Collaboration platform. The deployment supports the company's 32 employees in the United States and is referenced on the public website, indicating Microsoft 365 assets are used in web facing workflows and corporate productivity tooling.
Microsoft 365 is configured to deliver core Collaboration capabilities, including Exchange Online for managed email and calendaring, SharePoint Online for document libraries and intranet content, and Microsoft Teams for chat and meetings, aligning with standard Collaboration workflows. Administration is organized at the Microsoft 365 tenant level with user provisioning, Microsoft identity management, role based access controls and sharing governance to manage external collaboration and content publishing. The implementation centers on business functions such as corporate communications, marketing content management, and order support workflows for a small retail organization.
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BirdRock Brands CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2020 | 2020 |
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BirdRock Brands IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at BirdRock Brands
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by BirdRock Brands Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BirdRock Brands IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BirdRock Brands digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD BirdRock Brands Technographics
BirdRock Brands is a Retail organization based in United States,
with around 32 employees and annual revenues of $3.0 million.
BirdRock Brands operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Oracle Netsuite Generative AI Platforms AI Development and Microsoft 365,
covering areas like ERP Financial, Analytics and BI and Collaboration.
BirdRock Brands has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Microsoft.
BirdRock Brands recently adopted applications including
Oracle Netsuite Generative AI Platforms AI Development in 2023, Oracle NetSuite CRM in 2020 and Lumen Cloud (ex CenturyLink) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BirdRock Brands’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BirdRock Brands’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BirdRock Brands technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.