Austin, 78738, TX,
United States
BirdRock Brands Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by BirdRock Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 32 BirdRock Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BirdRock Brands has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2016, Oracle Netsuite Generative AI Platforms AI Development for Analytics and BI in 2023, Microsoft 365 for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BirdRock Brands is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BirdRock Brands revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BirdRock Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Intuit Quickbooks Enterprise | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2016 | 2016 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Netsuite Generative AI Platforms AI Development | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
In 2023, BirdRock Brands implemented Oracle Netsuite Generative AI Platforms AI Development to centralize analytics for its retail operations. The deployment is positioned in the Analytics and BI category and uses Oracle NetSuite Analytics Warehouse with embedded AI and machine learning to surface operational intelligence for finance and inventory teams.
NetSuite Analytics Warehouse with embedded AI/ML is configured to calculate and forecast profitability, track inventory in motion, and forecast warehouse capacity. The implementation leverages visualization layers and AI-backed insight generation to deliver faster reporting and model-driven forecasting, supporting finance and inventory and operations processes across the company.
Operational coverage is across BirdRock Brands US operations, with analytics feeds oriented to warehouse planning and inventory movement. Governance has been organized around the Analytics Warehouse data model and embedded AI configuration, with finance and operations teams consuming standardized dashboards and automated forecast outputs to inform planning and replenishment workflows.
Oracle Netsuite Generative AI Platforms AI Development, using NetSuite Analytics Warehouse, is cited as improving business intelligence and decision-making for BirdRock Brands, delivering faster visualizations and AI-backed insights to operational and financial stakeholders.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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