Birds Eye Australia
Chifley Business Park, 2 Chifley Drive,
Mentone, 3194, VIC,
Australia
Mentone, 3194, VIC,
Australia
61 18 0006-1279
Consumer Packaged Goods
Birds Eye Australia Technographics
Birds Eye Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Birds Eye Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Birds Eye Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Birds Eye Australia has purchased the following applications: Workplace by Facebook for Collaboration in 2018, Interact Pacific DAM for Digital Asset Management in 2020, WebEngage Customer Data Platform for Customer Data Platform in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Birds Eye Australia is running and its propensity to invest more and deepen its relationship with Facebook , Interact Pacific , WebEngage or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Birds Eye Australia revenues, which have grown to $1.10 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Birds Eye Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Birds Eye Australia Tech Stack and Enterprise Applications
Birds Eye Australia Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Workplace by Facebook | Collaboration | Collaboration | n/a | 2018 | 2018 |
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Birds Eye Australia Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Interact Pacific | Legacy | Interact Pacific DAM | Digital Asset Management | Content Management | n/a | 2020 | 2020 |
In 2020 Birds Eye Australia implemented Interact Pacific DAM in the Digital Asset Management category. The presence of the Birds Eye Australia logo on Interact Pacific's homepage indicates use of the vendor DAM and artwork workflow solution to centralise digital assets and accelerate approvals for marketing and packaging across the Australian region.
The deployment centers on Interact Pacific DAM as a central repository for creative and packaging assets, with an artwork workflow to enforce version control, metadata-driven search, and staged approvals consistent with Digital Asset Management best practices. Specific use of the iApproveit DAM module is inferred from Interact Pacific product pages and customer logo placement on the vendor site rather than a published dated case study, and operational governance appears focused on marketing and packaging teams to streamline approval workflows and asset handoff between creative and packaging functions.
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Birds Eye Australia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| WebEngage | Legacy | WebEngage Customer Data Platform | Customer Data Platform | CRM | n/a | 2016 | 2016 |
In 2016, Birds Eye Australia implemented WebEngage Customer Data Platform, a Customer Data Platform, on its public website to centralize on site customer interactions. The deployment established the WebEngage Customer Data Platform as the primary system for collecting behavioral events and constructing consolidated customer profiles tied to website identifiers.
The implementation used client side event capture and profile unification workflows typical of Customer Data Platform deployments, enabling persistent user identities and session stitching across visits. Functional capabilities in use include audience segmentation, campaign orchestration, analytics instrumentation, and real time personalization logic that feed targeted messaging on the website.
Operational ownership is described as sitting with digital and marketing teams, with the platform supporting ecommerce, CRM, and customer engagement functions across Birds Eye Australia digital channels. The configuration emphasizes profile governance, consent state tracking, and segmentation rules to align messaging with customer preferences and regulatory considerations.
Governance and process changes focused on centralizing customer data management in the WebEngage Customer Data Platform, standardizing event taxonomy and segmentation practices for campaign operations. The narrative centers on structural integration of website behavioral data into a single Customer Data Platform to support marketing automation and customer experience workflows.
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Customer Experience | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Birds Eye Australia ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2022 | 2022 |
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Birds Eye Australia IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Birds Eye Australia CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Birds Eye Australia
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Birds Eye Australia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Birds Eye Australia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Birds Eye Australia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Birds Eye Australia Technographics
Birds Eye Australia is a Consumer Packaged Goods organization based in Australia,
with around 2000 employees and annual revenues of $1.10 billion.
Birds Eye Australia operates a diverse technology stack with applications such as
Workplace by Facebook, Interact Pacific DAM and WebEngage Customer Data Platform,
covering areas like Collaboration, Digital Asset Management and Customer Data Platform.
Birds Eye Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Facebook, Interact Pacific and WebEngage.
Birds Eye Australia recently adopted applications including
Microsoft Entra ID (formerly Azure Active Directory) in 2023, Salesforce Sales Cloud in 2022 and Microsoft Azure Monitor in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Birds Eye Australia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Birds Eye Australia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Birds Eye Australia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.