Tiberias, 14100,
Israel
Birman Wood & Hardware Technographics
Birman Wood & Hardware Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Birman Wood & Hardware and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 233 Birman Wood & Hardware employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Birman Wood & Hardware has purchased the following applications: ActiveTrail for Marketing Automation in 2014, Cisco Secure Email (formerly Email Security Appliance) for Secure Email Gateways (SEGs) in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Birman Wood & Hardware is running and its propensity to invest more and deepen its relationship with ActiveTrail , smoove , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Birman Wood & Hardware revenues, which have grown to $109.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Birman Wood & Hardware intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Birman Wood & Hardware Tech Stack and Enterprise Applications
Birman Wood & Hardware CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ActiveTrail | Legacy | ActiveTrail | Marketing Automation | CRM | n/a | 2014 | 2014 |
In 2014 Birman Wood & Hardware implemented ActiveTrail for Marketing Automation on its public website. The Israel based distributor instrumented ActiveTrail as the primary web channel marketing automation application to manage digital customer engagement and lead capture.
ActiveTrail was configured to support core marketing automation capabilities typical for the category, including email campaign management, contact segmentation, web form lead capture, landing page publishing, automation workflows, and site tracking. Configuration emphasized campaign orchestration, subscriber list management, and on-site event tagging to align inbound website activity with campaign logic.
Operational coverage centers on the corporate website and the marketing and e-commerce functions, where ActiveTrail handles inbound lead capture and ongoing email engagement. Governance and campaign ownership sit with the marketing organization, which manages templates, segmentation rules, and workflow triggers within ActiveTrail to coordinate website-driven demand generation and customer outreach.
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Marketing Automation | CRM |
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2019 | 2019 |
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Birman Wood & Hardware CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Secure Email (formerly Email Security Appliance) | Secure Email Gateways (SEGs) | CyberSecurity | n/a | 2021 | 2021 |
In 2021, Birman Wood & Hardware implemented Cisco Secure Email (formerly Email Security Appliance). The implementation introduced Secure Email Gateways (SEGs) capability across the distributor's corporate email environment in Israel, providing perimeter email filtering and policy enforcement for the company's IT and security teams.
Cisco Secure Email (formerly Email Security Appliance) was configured to deliver core Secure Email Gateways (SEGs) functions including inbound and outbound SMTP filtering, anti-spam and anti-malware scanning, content and attachment inspection, TLS enforcement, quarantine management, and reporting. Policy-based routing and reputation filtering were applied to align message handling with corporate email policies and compliance requirements.
The deployment was integrated into the corporate mail flow via SMTP gateway configurations and MX record routing, interoperating with on-premises mail servers and cloud-hosted mailboxes through standard SMTP and directory-aware policy controls. Directory service lookups and authentication were leveraged for recipient-aware policy application and automated quarantine notifications to mailbox owners.
Operational governance was assigned to IT and security teams using the appliance management console for policy lifecycle management, quarantine review, and incident investigation workflows. Email administrators retained control of allow and block lists, delivery rules, and escalation procedures for suspected phishing or malware incidents.
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Birman Wood & Hardware
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Apps Being Evaluated by Birman Wood & Hardware Executives
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