AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Birman Wood & Hardware Tech Stack and Enterprise Applications

Birman Wood & Hardware CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
ActiveTrail Legacy ActiveTrail Marketing Automation CRM n/a 2014 2014
In 2014 Birman Wood & Hardware implemented ActiveTrail for Marketing Automation on its public website. The Israel based distributor instrumented ActiveTrail as the primary web channel marketing automation application to manage digital customer engagement and lead capture. ActiveTrail was configured to support core marketing automation capabilities typical for the category, including email campaign management, contact segmentation, web form lead capture, landing page publishing, automation workflows, and site tracking. Configuration emphasized campaign orchestration, subscriber list management, and on-site event tagging to align inbound website activity with campaign logic. Operational coverage centers on the corporate website and the marketing and e-commerce functions, where ActiveTrail handles inbound lead capture and ongoing email engagement. Governance and campaign ownership sit with the marketing organization, which manages templates, segmentation rules, and workflow triggers within ActiveTrail to coordinate website-driven demand generation and customer outreach.
Marketing Automation CRM 2019 2019
Birman Wood & Hardware CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cisco Systems Legacy Cisco Secure Email (formerly Email Security Appliance) Secure Email Gateways (SEGs) CyberSecurity n/a 2021 2021
In 2021, Birman Wood & Hardware implemented Cisco Secure Email (formerly Email Security Appliance). The implementation introduced Secure Email Gateways (SEGs) capability across the distributor's corporate email environment in Israel, providing perimeter email filtering and policy enforcement for the company's IT and security teams. Cisco Secure Email (formerly Email Security Appliance) was configured to deliver core Secure Email Gateways (SEGs) functions including inbound and outbound SMTP filtering, anti-spam and anti-malware scanning, content and attachment inspection, TLS enforcement, quarantine management, and reporting. Policy-based routing and reputation filtering were applied to align message handling with corporate email policies and compliance requirements. The deployment was integrated into the corporate mail flow via SMTP gateway configurations and MX record routing, interoperating with on-premises mail servers and cloud-hosted mailboxes through standard SMTP and directory-aware policy controls. Directory service lookups and authentication were leveraged for recipient-aware policy application and automated quarantine notifications to mailbox owners. Operational governance was assigned to IT and security teams using the appliance management console for policy lifecycle management, quarantine review, and incident investigation workflows. Email administrators retained control of allow and block lists, delivery rules, and escalation procedures for suspected phishing or malware incidents.
Web Application Firewalls (WAF) CyberSecurity 2021 2021

IT Decision Makers and Key Stakeholders at Birman Wood & Hardware

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Birman Wood & Hardware Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Birman Wood & Hardware IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Birman Wood & Hardware digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Birman Wood & Hardware Technographics
Birman Wood & Hardware is a Distribution organization based in Israel, with around 233 employees and annual revenues of $109.0 million.
Birman Wood & Hardware operates a diverse technology stack with applications such as ActiveTrail and Cisco Secure Email (formerly Email Security Appliance), covering areas like Marketing Automation and Secure Email Gateways (SEGs).
Birman Wood & Hardware has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as ActiveTrail and Cisco Systems.
Birman Wood & Hardware recently adopted applications including Cisco Secure Email (formerly Email Security Appliance) in 2021, Imperva Sonar in 2021 and smoove in 2019, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Birman Wood & Hardware’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Birman Wood & Hardware’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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