AI Buyer Insights:

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

Birmingham Hippodrome
Location
45-53 Hurst Street Digbeth,
Birmingham, B5 4AS,
United Kingdom
Website
https://www.birminghamhippodrome.com/
Phone
44 84 4338-5000
Artw industry
Leisure and Hospitality
Employee
Revenue

Birmingham Hippodrome Technographics

Birmingham Hippodrome Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Birmingham Hippodrome and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 36 Birmingham Hippodrome employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Birmingham Hippodrome has purchased the following applications: Slack Connect for Collaboration in 2022, Tessitura CRM for CRM in 2022, OneTrust Cookie Consent for Governance, Risk and Compliance in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Birmingham Hippodrome is running and its propensity to invest more and deepen its relationship with Salesforce , Tessitura , Survicate or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Birmingham Hippodrome revenues, which have grown to $52.9 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Birmingham Hippodrome intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Birmingham Hippodrome Tech Stack and Enterprise Applications

Birmingham Hippodrome Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Salesforce Legacy Slack Connect Collaboration Collaboration n/a 2022 2022
In 2022, Birmingham Hippodrome implemented Slack Connect as its primary Collaboration tool to enable real-time messaging and external partner channels. Birmingham Hippodrome Slack Connect Collaboration supports business functions including box office, marketing, production and front of house teams, and the deployment is surfaced directly on the theatre website to open external communication with partners and audiences. The implementation leverages standard Slack Connect capabilities, including shared channels for external organizations, direct messaging, file sharing and guest user access, configured to align with a small, single-site UK operations model. Governance emphasis centers on channel naming conventions and external partner onboarding workflows, with the application functioning as a cloud-hosted Collaboration layer integrated via the organisation website for external engagement.
Birmingham Hippodrome CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Tessitura Legacy Tessitura CRM CRM CRM n/a 2022 2022
In 2022, Birmingham Hippodrome implemented Tessitura CRM. Tessitura CRM is deployed on the theatre's public website and serves as the institution's primary CRM, handling customer profiles and web transaction capture. Configuration centers on contact and constituent record management, web based ticketing profile capture, marketing segmentation and automated communication workflows consistent with CRM functionality for leisure and hospitality organizations. The deployment of Tessitura CRM on the website indicates web form and transaction data flow into the Tessitura CRM data model, supporting consent capture and profile enrichment from online interactions. Operational scope spans box office, marketing, development and customer service teams, with system administration and governance managed internally by the Hippodrome team using role based access controls and consent management tied to online sales and communications. Rollout and configuration focused on embedding Tessitura CRM into website user flows and internal constituent management processes to centralize customer relationship and ticketing profile records.
Customer Experience CRM 2022 2022
Data Management Platform CRM 2023 2023
Marketing Analytics CRM 2018 2018
Marketing Analytics CRM 2022 2022
Birmingham Hippodrome TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
OneTrust Legacy OneTrust Cookie Consent Governance, Risk and Compliance TRM n/a 2021 2021
In 2021, Birmingham Hippodrome deployed OneTrust Cookie Consent on its public website. The OneTrust Cookie Consent implementation is positioned within the Governance, Risk and Compliance category to manage web privacy controls, presenting a cookie banner, capturing granular consent choices, and maintaining consent records through the OneTrust administrative console. Configuration work focused on the OneTrust Cookie Consent client-side implementation, cookie categorization and preference center setup, and centralized policy management via the vendor console. Operational ownership was aligned to digital and marketing workflows, with consent capture and preference management embedded in the website experience and consent artifacts retained in OneTrust for auditability and ongoing governance.
Governance, Risk and Compliance TRM 2022 2022
Birmingham Hippodrome PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2021 2021
Birmingham Hippodrome IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2015 2015
Application Hosting and Computing Services IaaS 2017 2017
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2020 2020
Birmingham Hippodrome CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2022 2022

IT Decision Makers and Key Stakeholders at Birmingham Hippodrome

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Birmingham Hippodrome Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Birmingham Hippodrome IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Birmingham Hippodrome digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Birmingham Hippodrome Technographics
Birmingham Hippodrome is a Leisure and Hospitality organization based in United Kingdom, with around 36 employees and annual revenues of $52.9 million.
Birmingham Hippodrome operates a diverse technology stack with applications such as Slack Connect, Tessitura CRM and OneTrust Cookie Consent, covering areas like Collaboration, CRM and Governance, Risk and Compliance.
Birmingham Hippodrome has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Salesforce, Tessitura and OneTrust.
Birmingham Hippodrome recently adopted applications including WinPure Platform in 2023, Slack Connect in 2022 and Tessitura CRM in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Birmingham Hippodrome’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Birmingham Hippodrome’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Birmingham Hippodrome technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.