Atlanta, 30324-3108, GA,
United States
Bizgenie Usa Technographics
Bizgenie Usa Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bizgenie Usa and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Bizgenie Usa employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bizgenie Usa has purchased the following applications: Mailee for Marketing Automation in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bizgenie Usa is running and its propensity to invest more and deepen its relationship with Mailee or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bizgenie Usa revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bizgenie Usa intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bizgenie Usa Tech Stack and Enterprise Applications
Bizgenie Usa CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mailee | Legacy | Mailee | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016 Bizgenie Usa deployed Mailee on its corporate website as a Marketing Automation solution to support marketing and lead capture for its construction and real estate business. The deployment is website-centric, with Mailee embedded to capture web leads and manage outbound email communications for a mid-market organization of approximately 150 employees and roughly 20 million USD in revenue.
Mailee was configured to provide core Marketing Automation capabilities common to the category, including email campaign management, subscriber list segmentation, web form based lead capture, template-driven content management, and basic tracking and reporting to monitor campaign engagement. Configurations emphasize campaign orchestration and automated messaging workflows to manage prospect nurture and customer communications at the site level.
Operational ownership is centered in the marketing organization, with Mailee serving business functions across marketing and lead qualification. The implementation focuses on web-based capture and campaign execution rather than on wider enterprise integrations, reflecting a scope aligned to digital marketing and inbound lead generation on the Bizgenie Usa website.
Governance and workflow changes were structured around marketing campaign scheduling, subscriber consent and opt-in handling, and campaign approval processes, with Mailee acting as the primary tool for orchestration. The narrative links Bizgenie Usa, Mailee, Marketing Automation and marketing operations, restating Mailee as the deployed Marketing Automation application used on the company website.
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IT Decision Makers and Key Stakeholders at Bizgenie Usa
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Apps Being Evaluated by Bizgenie Usa Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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