Blackpool, FY4 1EZ,
United Kingdom
Blackpool Pleasure Beach Technographics
Blackpool Pleasure Beach Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Blackpool Pleasure Beach and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 585 Blackpool Pleasure Beach employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Blackpool Pleasure Beach has purchased the following applications: CIPHR HR for Core HR in 2015, WooCommerce for eCommerce in 2017, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Blackpool Pleasure Beach is running and its propensity to invest more and deepen its relationship with CIPHR , Automattic , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Blackpool Pleasure Beach revenues, which have grown to $119.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Blackpool Pleasure Beach intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Blackpool Pleasure Beach Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CIPHR | Legacy | CIPHR HR | Core HR | HCM | n/a | 2015 | 2015 |
In 2015, Blackpool Pleasure Beach implemented CIPHR HR as its Core HR application. The deployment established CIPHR HR as the authoritative employee record and HR transactional platform for the company’s human resources and payroll interfacing needs.
Configuration emphasized core HR modules including employee master data, absence management, training and compliance records, and personnel administration. CIPHR HR was used to capture IOSHH and Fire Marshall training status, support account management workflows, and store HR documentation produced in Microsoft Word and Excel.
Integrations were implemented with Accord payroll to provision payroll feeds, and with operational hospitality systems including Kerridge, Opera, Myfidelio and a range of third party distribution channels to synchronize workforce and scheduling metadata with guest facing systems. These integrations enabled structured data exchange between CIPHR HR and property management, scheduling and distribution tooling used by leisure and hospitality operations.
Operational scope covered HR and payroll functions at Blackpool Pleasure Beach within the United Kingdom, with governance practices focused on training recordkeeping and compliance workflows. The implementation centralized core HR data in CIPHR HR while interfacing to specialist vendor systems for payroll and operational continuity.
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Payroll | HCM |
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2019 | 2019 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017, Blackpool Pleasure Beach implemented WooCommerce on its public website. The deployment uses WooCommerce, provided by Automattic, to deliver eCommerce capabilities for the park’s online storefront and direct consumer sales channels, integrating commerce functionality into the site’s content platform.
The WooCommerce implementation is configured to support standard eCommerce modules, including product catalog management, shopping cart and checkout flows, payment processing interfaces, and order management workflows. Running as the site commerce layer, WooCommerce connects commerce operations with the web content environment, aligning online merchandising, marketing, and front of house retail and ticketing functions under a single web commerce platform, while supporting typical governance around catalog updates, promotions, and order fulfillment.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2013 | 2013 |
In 2013, Blackpool Pleasure Beach implemented Xandr Invest (ex AppNexus DSP) as a Digital Advertising Platform on their public website. The deployment centers on the site ad stack, using Xandr Invest (ex AppNexus DSP) to orchestrate programmatic media buying, real time bidding, audience targeting, creative delivery, and reporting for the leisure and hospitality operator’s digital advertising activities.
The implementation scope is primarily marketing and advertising, where campaign management, bid strategy configuration, audience segmentation, and trafficking workflows are configured within Xandr Invest (ex AppNexus DSP). Governance is structured around centralized ad operations processes for campaign setup and optimization, integrating the platform’s DSP capabilities with the website’s tag and inventory management to enable automated buying and performance monitoring. The narrative focuses on the application architecture and functional modules of Xandr Invest, reflecting its role as the Digital Advertising Platform driving the company’s programmatic ad operations.
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Blackpool Pleasure Beach
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Apps Being Evaluated by Blackpool Pleasure Beach Executives
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