Blancheporte
22 rue de la Blancheporte,
Tourcoing, 59200,
France
Tourcoing, 59200,
France
33 3 20 28 22 78
Professional Services
Blancheporte Technographics
Blancheporte Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Blancheporte and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Blancheporte employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Blancheporte has purchased the following applications: Microsoft 365 for Collaboration in 2018, Salesforce Commerce Cloud for eCommerce in 2022, Salesforce CRM Analytics (formerly Einstein Analytics) for Customer Analytics in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Blancheporte is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Commanders Act or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Blancheporte revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Blancheporte intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Blancheporte Tech Stack and Enterprise Applications
Blancheporte Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 Blancheporte deployed Microsoft 365 as a centralized Collaboration platform for its approximately 600 employees in France. Microsoft 365 was adopted to provide enterprise collaboration capabilities and to standardize cloud-hosted productivity tooling across the organization.
The implementation emphasized core Collaboration modules within Microsoft 365, including cloud email and calendaring, document libraries and co-authoring, and team communication workspaces, enabling content collaboration and synchronous and asynchronous workflows. Configuration focused on tenant-level provisioning, user account management, and standard collaboration governance patterns common to Microsoft 365 deployments.
Blancheporte uses Microsoft 365 on their website, surfacing Microsoft 365 content and links to hosted collaboration resources as part of the external site experience. Operational scope covered corporate functions across France, with governance activities centered on platform configuration, access controls, and user lifecycle management inside Microsoft 365.
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Blancheporte eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Commerce Cloud | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Blancheporte implemented Salesforce Commerce Cloud. Blancheporte deployed Salesforce Commerce Cloud as its eCommerce platform on its website, centralizing consumer storefront, product catalog, merchandising, content management, site search and checkout capabilities under a single commerce application.
The implementation oriented operational ownership to the ecommerce and digital teams in France, supporting online merchandising, digital marketing executions, customer service order handling and site operations. Configuration emphasized native storefront templates, catalog modeling, promotion engines and checkout orchestration consistent with Salesforce Commerce Cloud capabilities, and introduced structured content and release workflows for catalog and creative updates. Governance relied on centralized catalog governance, staged site releases and role based content approvals to manage product and promotional lifecycles.
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Blancheporte CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce CRM Analytics (formerly Einstein Analytics) | Customer Analytics | CRM | n/a | 2019 | 2019 |
In 2019, Blancheporte implemented Salesforce CRM Analytics (formerly Einstein Analytics) to instrument analytics for its new ecommerce platform. Blancheporte, the sixth largest French e-merchant in the fashion sector and the leading company for the over 50 market, initiated the program alongside Salesforce Commerce Cloud and Einstein for Commerce to deliver omnichannel personalization.
The Salesforce CRM Analytics deployment focused on Customer Analytics capabilities, including AI driven personalization and customer journey analytics to tailor product recommendations and content across channels. Configurations emphasized dashboards and predictive models to surface assortment and merchandising signals, plus analytics workflows to support campaign and catalog cadence. The implementation concentrated on operational analytics to inform merchandising and marketing decisions.
The implementation integrated Salesforce CRM Analytics with Salesforce Commerce Cloud and embedded Einstein for Commerce AI to feed behavioral signals into real time personalization and merchandising decisions. Operational coverage targeted ecommerce merchandising, marketing, and customer engagement teams to align assortment updates, promotions, and catalog refresh cycles. Data flows were centered on web and commerce event data, catalog attributes, and CRM interaction records.
Governance was organized to accelerate time to market for collections, with analytics and commerce teams coordinating model deployment and content update cadence. Outcomes reported in the program included seamless, personalized omnichannel shopping experiences and improved time to market to keep Blancheporte’s collections current.
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Customer Data Platform | CRM |
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2021 | 2021 |
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Blancheporte IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Blancheporte
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Blancheporte Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Blancheporte IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Blancheporte digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Blancheporte Technographics
Blancheporte is a Professional Services organization based in France,
with around 600 employees and annual revenues of $60.0 million.
Blancheporte operates a diverse technology stack with applications such as
Microsoft 365, Salesforce Commerce Cloud and Salesforce CRM Analytics (formerly Einstein Analytics),
covering areas like Collaboration, eCommerce and Customer Analytics.
Blancheporte has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Salesforce.
Blancheporte recently adopted applications including
Salesforce Commerce Cloud in 2022, Commanders Act CDP in 2021 and Salesforce CRM Analytics (formerly Einstein Analytics) in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Blancheporte’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Blancheporte’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Blancheporte technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.