Blinkit
Ground Floor, Tower A, Pioneer Square Building, Golf Course Extension Road, Sector 62,
Gurugram, 122098,
India
Gurugram, 122098,
India
91 124 4673 366
Retail
Blinkit Technographics
Blinkit Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Blinkit and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4461 Blinkit employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Blinkit has purchased the following applications: Zaggle Zoyer for AP Automation in 2024, Mitratech Trakstar Hire for Applicant Tracking System in 2019, Grafana Cloud Logs for Analytics and BI in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Blinkit is running and its propensity to invest more and deepen its relationship with Zaggle Propel , Frappe , VA Tech Ventures or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Blinkit revenues, which have grown to $450.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Blinkit intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Blinkit Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zaggle Propel | Legacy | Zaggle Zoyer | AP Automation | ERP Financial Management | n/a | 2024 | 2025 |
In 2024 Blinkit entered a Master Agreement with Zaggle Propel to provision Zaggle Zoyer as an AP Automation solution. The filing records an addendum in September 2025 that expands Zaggle Zoyer functionality to cover additional digital payments and vendor and invoice workflows, establishing a multi‑phase finance engagement for Blinkit in India.
The deployment centers on invoice to pay and AP Automation capabilities inferred from the Zaggle Zoyer platform scope described in the filing. Implementation narratives indicate configuration of invoice capture and validation, workflow based approvals, invoice matching and payment orchestration modules consistent with AP Automation best practices, with templates and rule sets tailored to Blinkit finance and accounts payable processes.
Operational coverage is focused on Blinkit finance and accounts payable teams across India, with the 2025 addendum enabling incremental delivery of vendor onboarding and digital payment workflow features to Blinkit supplier networks. Governance and rollout emphasize staged feature releases and centralized AP process controls to standardize invoice handling and payment flows under Zaggle Zoyer, aligning the application name Zaggle Zoyer and the AP Automation category to Blinkit Accounts Payable operations.
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ERP Financial | ERP Financial Management |
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2022 | 2022 |
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Expense Management | ERP Financial Management |
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2018 | 2018 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2024 | 2024 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mitratech | Legacy | Mitratech Trakstar Hire | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Blinkit implemented Mitratech Trakstar Hire as its Applicant Tracking System to centralize recruiting workflows and candidate lifecycle management. The deployment coincided with a Drupal based careers portal revamp delivered by QED42 on 13 December 2019, providing a content managed candidate experience for employer branding and recruitment marketing.
Mitratech Trakstar Hire was configured to support core Applicant Tracking System capabilities including requisition management, candidate tracking through application stages, configurable workflows for hiring teams, and consolidated applicant records for HR and recruitment users. The careers portal work used Drupal 8 to define content types, taxonomy, and custom modules to present perks, employee testimonials, and role level content that HR could edit rapidly.
The Drupal careers portal was integrated with a third party recruitment system via the Recruiterbox.com API, enabling automated pulling of job information into the site and redirecting interested candidates to the ATS for application submission. Job entries were authored in the Recruiterbox.com portal and updates to postings propagated to the careers site through API synchronization, preserving the ATS as the system of record for applications.
Project governance followed an agile two sprint model of one week each, with close collaboration between HR and the delivery team to iterate design and finalize content architecture quickly. The result was a self service CMS for Blinkit recruitment marketing, migration of existing job listings into the careers portal, reduced manual toggling between systems, and a cleaner candidate journey that increased applications compared to the prior setup.
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Core HR | HCM |
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2019 | 2019 |
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Employee Recognition and Rewards Management | HCM |
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2024 | 2024 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Grafana Labs | Legacy | Grafana Cloud Logs | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
In 2023, Blinkit implemented Grafana Cloud Logs to consolidate logs and metrics under an Analytics and BI solution. The Grafana Cloud Logs deployment using Loki centralized ingestion and storage to reduce operational overhead for engineering teams in India.
The implementation established central observability for both application and infrastructure logs, handling up to approximately 60TB per month of log volume. Functional capabilities focused on high volume log ingestion, centralized querying, retention policy management, and unified views alongside metrics to support troubleshooting workflows. The shift to Grafana Cloud Logs reduced the burden of operating a self managed ELK stack by moving logging duties to a managed service.
Operational coverage prioritized Blinkit engineering and SRE functions in India, aligning telemetry across application teams and infrastructure owners. Governance included centralized retention and query controls to streamline incident triage and alerting workflows, with operational ownership moving toward platform engineering and the managed service provider. Blinkit reported that Grafana Cloud Logs freed engineers to focus on product work while improving incident response times.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Engagement | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Blinkit
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Blinkit Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Blinkit Technographics
Blinkit is a Retail organization based in India,
with around 4461 employees and annual revenues of $450.0 million.
Blinkit operates a diverse technology stack with applications such as
Zaggle Zoyer, Mitratech Trakstar Hire and Grafana Cloud Logs,
covering areas like AP Automation, Applicant Tracking System and Analytics and BI.
Blinkit has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zaggle Propel, Mitratech and Grafana Labs.
Blinkit recently adopted applications including
Zaggle Zoyer in 2024, Zaggle Zoyer Pay in 2024 and Zaggle Edge in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Blinkit’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Blinkit’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Blinkit technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.