Blue Buffalo Co, General Mills Company
15 River Road,
Wilton, 6897, CT,
United States
Wilton, 6897, CT,
United States
1 203-665-3500
Consumer Packaged Goods
Blue Buffalo Co, General Mills Company Technographics
Blue Buffalo Co, General Mills Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Blue Buffalo Co, General Mills Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1700 Blue Buffalo Co, General Mills Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Blue Buffalo Co, General Mills Company has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2018, PriceSpdier Commerce Connector for eCommerce in 2018, Acoustic Analytics (formerly IBM Tealeaf) for Customer Analytics in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Blue Buffalo Co, General Mills Company is running and its propensity to invest more and deepen its relationship with Cisco Systems , PriceSpider , Acoustic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Blue Buffalo Co, General Mills Company revenues, which have grown to $319.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Blue Buffalo Co, General Mills Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Blue Buffalo Co, General Mills Company Tech Stack and Enterprise Applications
Blue Buffalo Co, General Mills Company Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018 Blue Buffalo Co, a General Mills Company implemented Cisco Webex Meetings, an Audio Video and Web Conferencing application. The deployment is observable on the Blue Buffalo website where Cisco Webex Meetings is used to surface join links and host web-based sessions as part of the public site experience.
Cisco Webex Meetings was configured to deliver core conferencing capabilities such as video conferencing, screen sharing, meeting scheduling, and recording consistent with standard Audio Video and Web Conferencing functionality. The Cisco Webex Meetings application is referenced directly on the site, indicating embedded meeting join flows and externally accessible session endpoints.
Operational coverage centers on web‑embedded meeting delivery for customer-facing events and web-based access to live sessions, while also serving internal collaboration needs typical of an Audio Video and Web Conferencing deployment. Administration and meeting provisioning are implemented to support published session links and embed code on web pages, with controls to manage scheduling and host privileges.
|
Blue Buffalo Co, General Mills Company eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PriceSpider | Legacy | PriceSpdier Commerce Connector | eCommerce | eCommerce | n/a | 2018 | 2018 |
In 2018, Blue Buffalo Co, General Mills Company deployed the PriceSpider Commerce Connector on its consumer-facing website. The PriceSpider Commerce Connector is implemented to enable on-site retailer discovery and purchase routing, operating as a commerce layer embedded in bluebuffalo.com to support eCommerce interactions on product detail pages.
Deployment uses on-page connector widgets and scripts to expose retailer links, availability and pricing visibility directly within product merchandising zones. Functional capabilities implemented include product discovery widgets, retailer link generation and on-site purchase routing, aligning with standard eCommerce workflows for merchandising and digital marketing.
Operational ownership is centered in eCommerce, digital marketing and commerce operations teams, focusing governance on SKU level mapping and link accuracy across product pages. The implementation of PriceSpider Commerce Connector supports Blue Buffalo Co eCommerce business function by converting product pages into retailer discovery and purchase pathways and by instrumenting on-site commerce discovery for consumer shoppers.
|
Blue Buffalo Co, General Mills Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Acoustic | Legacy | Acoustic Analytics (formerly IBM Tealeaf) | Customer Analytics | CRM | n/a | 2020 | 2020 |
In 2020, Blue Buffalo Co, General Mills Company deployed Acoustic Analytics (formerly IBM Tealeaf) as a Customer Analytics solution on its public website. The implementation targeted web session capture to support e-commerce, digital marketing, and customer experience analysis using Acoustic Analytics instrumentation.
Configuration relied on Acoustic Experience Analytics client-side instrumentation to collect clickstream events, reconstructed session replays, DOM and form capture, and defined journey funnels. Functional modules implemented included session replay, heatmaps, funnel analysis, behavioral event tagging and visitor segmentation, aligned to standard Customer Analytics workflows for conversion diagnosis and experience troubleshooting.
Operational coverage was focused on the corporate website and online storefront, providing visibility to e-commerce, digital marketing, UX and product teams. Governance centered on access control, tag taxonomy and QA-driven rollout of event definitions, with data retention and privacy controls applied at the site level.
|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2014 | 2014 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2014 | 2014 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2015 | 2015 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Analytics, Data Management Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2022 | 2022 |
|
Blue Buffalo Co, General Mills Company ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2014 | 2014 |
|
Blue Buffalo Co, General Mills Company TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
|
Blue Buffalo Co, General Mills Company IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
IT Decision Makers and Key Stakeholders at Blue Buffalo Co, General Mills Company
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Director of Brand Marketing | Director | Marketing | |
|
|
|
Channel Marketing Manager | Manager | Marketing | |
|
|
|
Director of Marketing, International & Veterinary Channels | Director | Marketing | |
|
|
|
Vice President Shopper Marketing & Consumer Activation | VP | Marketing | |
|
|
|
Solution Delivery Director, Sales & Marketing | Director | Marketing | |
|
|
|
Senior Director of Digital Experience Marketing | Director | Marketing | |
|
|
|
Manager, CRM & Database Marketing | Manager | Marketing | |
|
Apps Being Evaluated by Blue Buffalo Co, General Mills Company Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Blue Buffalo Co, General Mills Company IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Blue Buffalo Co, General Mills Company digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Blue Buffalo Co, General Mills Company Technographics
Blue Buffalo Co, General Mills Company is a Consumer Packaged Goods organization based in United States,
with around 1700 employees and annual revenues of $319.0 million.
Blue Buffalo Co, General Mills Company operates a diverse technology stack with applications such as
Cisco Webex Meetings, PriceSpdier Commerce Connector and Acoustic Analytics (formerly IBM Tealeaf),
covering areas like Audio Video and Web Conferencing, eCommerce and Customer Analytics.
Blue Buffalo Co, General Mills Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cisco Systems, PriceSpider and Acoustic.
Blue Buffalo Co, General Mills Company recently adopted applications including
Teads Platform in 2022, DG3 SendCore in 2022 and Microsoft Clarity in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Blue Buffalo Co, General Mills Company’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Blue Buffalo Co, General Mills Company’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Blue Buffalo Co, General Mills Company technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.