Rotorua, 3076,
New Zealand
Blue Lake TOP 10 Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Blue Lake TOP 10 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 Blue Lake TOP 10 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Blue Lake TOP 10 has purchased the following applications: Amazon EC2 for Application Hosting and Computing Services in 2017, Criteo Commerce Media Platform for Digital Advertising Platform in 2017, NewBook for Real Estate Property Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Blue Lake TOP 10 is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , DigitalOcean , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Blue Lake TOP 10 revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Blue Lake TOP 10 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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IaaS
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
CRM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
| Criteo | Legacy | Criteo Commerce Media Platform | Digital Advertising Platform | CRM | n/a | 2017 | 2017 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Tag Management | CRM |
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2022 | 2022 |
ERP Services and Operations
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
| NewBook | Legacy | NewBook | Real Estate Property Management | ERP Services and Operations | n/a | 2019 | 2019 |
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Reservation and Booking Management | ERP Services and Operations |
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2025 | 2025 |
CyberSecurity
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
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Web Application Firewalls (WAF) | CyberSecurity |
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2023 | 2023 |
Content Management
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
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Web Content Management | Content Management |
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2012 | 2012 |
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