Pittsfield, 01201-6009, MA,
United States
Blue Q Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Blue Q and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 82 Blue Q employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Blue Q has purchased the following applications: Visa Authorize.Net for Payment Processing in 2019, Microsoft 365 for Collaboration in 2018, Sendlane for Marketing Automation in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Blue Q is running and its propensity to invest more and deepen its relationship with Visa , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Blue Q revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Blue Q intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visa | Legacy | Visa Authorize.Net | Payment Processing | ERP Financial Management | n/a | 2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
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Collaboration | Collaboration |
|
2022 | 2022 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sendlane | Legacy | Sendlane | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, Blue Q implemented Sendlane as its Marketing Automation solution. The implementation is centered on using Sendlane on their website to capture visitor behavior and drive email-based engagement for the manufacturing product portfolio.
The configuration emphasizes core Sendlane capabilities including email campaign design, automation workflows for lifecycle messaging, contact segmentation and behavioral tracking tied to web sessions. List management, deliverability configuration and campaign analytics were established to support lead nurture and customer retention workflows.
The deployment uses Sendlane as a cloud-hosted Marketing Automation platform integrated with the website for event capture and on-site lead capture flows. Operational ownership is concentrated in marketing with support from e-commerce and customer support, governance enforced through role based access and campaign approval workflows, and a phased rollout that prioritized foundational email automation before expanding to broader lifecycle orchestration.
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Tag Management | CRM |
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2023 | 2023 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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