Encinitas, 92024, CA,
United States
Blue Star Families Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Blue Star Families and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Blue Star Families employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Blue Star Families has purchased the following applications: Stripe Payments for Payment Processing in 2023, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, Canto (formerly Cumulus) for Digital Asset Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Blue Star Families is running and its propensity to invest more and deepen its relationship with Stripe , Google , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Blue Star Families revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Blue Star Families intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP Financial Management | n/a | 2023 | 2023 |
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
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Event Management | Collaboration |
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2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Canto | Legacy | Canto (formerly Cumulus) | Digital Asset Management | Content Management | n/a | 2023 | 2023 |
In 2023 Blue Star Families deployed Canto (formerly Cumulus) as its Digital Asset Management platform on its public website. The implementation positions Canto as the central repository for brand imagery, campaign collateral and program-level media to support marketing and communications workflows for the United States-based nonprofit.
The deployment leverages core Digital Asset Management capabilities including a centralized searchable asset library, metadata and taxonomy configuration, tagging and collection organization, role-based access controls, and embeddable asset delivery for web pages. Configuration work emphasized metadata schema and controlled vocabularies to improve discoverability and to standardize asset usage across teams.
Operational coverage extends to marketing, communications and program teams, with usage centered on web content publication and collateral distribution. The Canto implementation is integrated into content workflows by providing direct links and embed codes for the organization website, enabling editors to pull approved assets into web pages and campaign materials without ad hoc file exchanges.
Governance for the Canto deployment was structured around asset stewardship and permissioning, including curator roles for taxonomy maintenance, user access rules for staff, and lifecycle controls for asset retention and archival. Training and process alignment focused on upload standards, metadata entry and approved asset collections to ensure consistent usage across Blue Star Families.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2023 | 2023 |
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Community Management | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Donor and Fundraising Management | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2010 | 2010 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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