Sao Luis, 65071-370,
Brazil
Blue Tree Hotels Technographics
Blue Tree Hotels Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Blue Tree Hotels and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Blue Tree Hotels employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Blue Tree Hotels has purchased the following applications: Microsoft 365 for Collaboration in 2023, Ecwid for eCommerce in 2023, Shiji Reviewpro Reputation for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Blue Tree Hotels is running and its propensity to invest more and deepen its relationship with Microsoft , Shiji Group , Ecwid or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Blue Tree Hotels revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Blue Tree Hotels intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Blue Tree Hotels Tech Stack and Enterprise Applications
Blue Tree Hotels Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2023 | 2023 |
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Survey and Questionnaire | Collaboration |
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2019 | 2019 |
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Blue Tree Hotels CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shiji Group | Legacy | Shiji Reviewpro Reputation | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Blue Tree Hotels implemented Shiji Reviewpro Reputation, deploying Shiji Reviewpro Reputation as its Customer Experience platform across its Brazil portfolio of 23 properties. The Sao Paulo based chain used the application to centralize guest feedback workflows and to instrument targeted survey outreach during an extended period of low occupancy.
The implementation emphasized survey orchestration and reputation management functionality, including one off survey creation, NPS measurement, management response workflows, and analytics for sentiment and response segmentation. Blue Tree Hotels configured customized Covid 19 survey fields to capture demographics, travel behavior, essential safety measures, guest comfort when interacting with staff, and preferences for breakfast, room service and minibar, leveraging the platform to capture fine grained operational inputs.
Operationally the initiative reached all guests who had stayed at one or more properties in the previous year, and the survey distribution was used to inform property reopening plans while most hotels remained closed. In parallel the company engaged a third party safety auditor, Bureau Veritas, to finalize protocols, using survey outputs as direct inputs into audit and operational checklists. The implementation affected operations, guest experience teams, and corporate planning groups across Blue Tree Hotels properties in Brazil.
Governance was structured around explicit survey targets and response management, with corporate setting goals for responses, conversion, Net Promoter Score and management response rates. The chain enforced a 100 percent management response objective and incorporated guest feedback into reopening decision workflows and operational protocol sign off.
The program produced documented outcomes reported by Blue Tree Hotels, including 3,399 responses versus a goal of 1,500, a conversion rate of 4.54 percent versus a goal of 1.5 percent, a Net Promoter Score of 69.79 versus a goal of 60, and a 100 percent management response rate. By December 2020, 22 of 23 hotels were reopened, the brand received public recognition for its safety protocols, and guests rated trust in Blue Tree Hotels commitment to a healthier and safer experience at 4.6 out of 5.0.
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Tag Management | CRM |
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2017 | 2017 |
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Blue Tree Hotels IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Blue Tree Hotels
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Blue Tree Hotels Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||