Bluebella Ltd
Brickfields Business Centre 37 Cremer Street,
London, x, E2 8HD,
United Kingdom
London, x, E2 8HD,
United Kingdom
44 20 3176-7769
Retail
Bluebella Ltd Technographics
Bluebella Ltd Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bluebella Ltd and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 Bluebella Ltd employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bluebella Ltd has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2018, FreeWheel Demandsuite for Agency Management in 2023, Microsoft 365 for Collaboration in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bluebella Ltd is running and its propensity to invest more and deepen its relationship with Oracle , Amazon Web Services (AWS) , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bluebella Ltd revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bluebella Ltd intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bluebella Ltd Tech Stack and Enterprise Applications
Bluebella Ltd ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | Patchworks | 2018 | 2018 |
In 2018, Bluebella Ltd implemented Oracle NetSuite ERP as part of a combined eCommerce and back-office replatforming effort. Bluebella selected Shopify-Plus for the customer-facing storefront and Oracle NetSuite ERP to automate stock and order processing while providing core back-office accounting capabilities.
Oracle NetSuite ERP, categorized as ERP Financial, was configured to support inventory management, order management and core financial modules including general ledger and accounts payable and receivable. Configuration work emphasized automation of stock allocation and order orchestration to align online sales with warehouse fulfillment and financial posting workflows.
Patchworks acted as the integration and implementation partner and ran a 360º validation of Bluebella’s business critical functions to capture current requirements and anticipated future growth. Integrations connected Shopify-Plus and the Torque WMS to Oracle NetSuite ERP, synchronizing orders, inventory levels and fulfillment status to enable coordinated eCommerce order processing and warehouse orchestration.
Because this was Bluebella’s first deployment of combined eCommerce and ERP systems, Patchworks supported the full migration and advised on preparing and adapting business practices, including changes to order-to-cash and inventory governance. The stated project objective was to deliver a fully functional eCommerce platform that could scale as the business grew, with the integration architecture centered on Oracle NetSuite ERP as the financial and inventory control hub.
|
|
|
|
|
Payment Processing | ERP |
|
2017 | 2017 |
|
|
|
|
|
Payment Processing | ERP |
|
2019 | 2019 |
|
|
|
|
|
Payment Processing | ERP |
|
2020 | 2020 |
|
|
|
|
|
Payment Processing | ERP |
|
2021 | 2021 |
|
Bluebella Ltd ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, Bluebella Ltd implemented FreeWheel Demandsuite on its website to centralize agency demand handling and programmatic order orchestration. The deployment positions FreeWheel Demandsuite as the companys Agency Management platform for managing direct sold and programmatic inventory, aligning ad operations with commercial merchandising and marketing workflows across the retailer site.
The implementation emphasized demand orchestration, inventory prioritization, and campaign lifecycle controls, with configuration of modules to surface agency bookings, line item pacing, and campaign prioritization in the site ad stack. Integration work focused on the website ad tag structure and the publisher ad server ecosystem to enable ad decisioning and yield management, while governance was organized around ad operations and commercial teams to centralize campaign approvals and streamline agency order processing.
|
Bluebella Ltd Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Bluebella Ltd implemented Microsoft 365 to establish a centralized Collaboration platform for its retail operations. The Microsoft 365 deployment is presented as a cloud tenant delivering corporate email, document collaboration and synchronization, real-time communication and meetings, and identity-driven access control as the backbone for team workflows. The full application name Microsoft 365 is referenced on Bluebella's public website, indicating the vendor services are surfaced in external touchpoints.
The implementation supports corporate functions including merchandising, marketing, e-commerce operations, and finance, enabling unified content workflows, shared team mailboxes, calendars, and collaboration spaces. Governance is centered on a single tenant model with centralized administration and role-based access controls, leveraging Microsoft identity services for user provisioning and access management. The deployment is scaled to an 80-employee retail organization, focused on user productivity, secure document sharing, and orchestration of collaboration across internal teams.
|
Bluebella Ltd eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2017 | 2017 |
|
|
|
|
|
eCommerce | eCommerce |
|
2017 | 2017 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2014 | 2014 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2016 | 2016 |
|
Bluebella Ltd CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2015 | 2015 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2013 | 2013 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2023 | 2023 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Partner Relationship Management | CRM |
|
2021 | 2021 |
|
Bluebella Ltd PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
Bluebella Ltd IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2013 | 2013 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
Bluebella Ltd CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2018 | 2018 |
|
|
|
|
|
Secure Web Gateways (SWG) | CyberSecurity |
|
2013 | 2013 |
|
IT Decision Makers and Key Stakeholders at Bluebella Ltd
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Financial Controller | Director | Finance | |
|
|
|
Director of Credit | AR Collections | Manager | AR Manager | Manager | Finance | |
|
|
|
Ecommerce Trading & VM Assistant | Manager | Finance | |
|
|
|
CEO | CXO | Finance | |
|
|
|
E-Commerce Marketing Coordinator | Manager | Marketing | |
|
Apps Being Evaluated by Bluebella Ltd Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bluebella Ltd IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bluebella Ltd digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Bluebella Ltd Technographics
Bluebella Ltd is a Retail organization based in United Kingdom,
with around 80 employees and annual revenues of $15.0 million.
Bluebella Ltd operates a diverse technology stack with applications such as
Oracle NetSuite ERP, FreeWheel Demandsuite and Microsoft 365,
covering areas like ERP Financial, Agency Management and Collaboration.
Bluebella Ltd has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, FreeWheel, A Comcast Company and Microsoft.
Bluebella Ltd recently adopted applications including
FreeWheel Demandsuite in 2023, Magnite (ex Rubicon Project) in 2023 and Klarna Payments in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bluebella Ltd’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bluebella Ltd’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bluebella Ltd technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.