New Braunfels, 78130, TX,
United States
Bluebonnet Chrysler Dodge Technographics
Bluebonnet Chrysler Dodge Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bluebonnet Chrysler Dodge and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 Bluebonnet Chrysler Dodge employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bluebonnet Chrysler Dodge has purchased the following applications: Autoline Drive DMS for Dealership Management in 2012, CarNow MessageNow for Chatbots and Conversational AI in 2020, Cox Automotive Dealer.com for Web Content Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bluebonnet Chrysler Dodge is running and its propensity to invest more and deepen its relationship with CDK Global , CarNow , Cox Automotive or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bluebonnet Chrysler Dodge revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bluebonnet Chrysler Dodge intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bluebonnet Chrysler Dodge Tech Stack and Enterprise Applications
Bluebonnet Chrysler Dodge ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | Autoline Drive DMS | Dealership Management | ERP Services and Operations | n/a | 2012 | 2012 |
In 2012, Bluebonnet Chrysler Dodge implemented Autoline Drive DMS as its Dealership Management platform to formalize inventory control and transaction recording. The initial deployment concentrated on inventory procedures, specifically managing bin counts and adding or removing inventory records in the CDK Global system to ensure parts and vehicles were reflected in downstream dealer workflows.
The Autoline Drive DMS implementation emphasized inventory and stock control modules, including configurable bin location management, stock receipt and issue workflows, and periodic count reconciliation processes. Configuration work centered on data validation rules for part numbers and VINs, role based access for parts and service staff, and audit logging to capture add and remove inventory transactions in the system.
Integration work connected Autoline Drive DMS to the CDK Global environment to persist inventory changes and align dealership stock status with the vendor system. Operational coverage targeted core dealership functions, primarily parts, service, and sales lot management, with system touchpoints where inventory movements originate from service repairs, parts sales, and vehicle intake.
Governance focused on process restructuring for routine bin counts and exception handling, with user role segregation and documented reconciliation procedures to manage inventory accuracy. Autoline Drive DMS was positioned as the control point for inventory lifecycle activities within the dealership, with configuration and operational processes calibrated to a 25 person dealership operating in the United States.
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Bluebonnet Chrysler Dodge AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CarNow | Legacy | CarNow MessageNow | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Bluebonnet Chrysler Dodge deployed CarNow MessageNow on its public website. CarNow MessageNow is a Chatbots and Conversational AI application that provides a cloud hosted conversational widget to capture and respond to real time customer inquiries on the dealer site, supporting front line engagement for sales and service functions. The implementation is visible on the corporate website and is positioned as the primary web messaging channel for initial customer contact.
Configuration centered on embedding the CarNow MessageNow web widget and authoring conversation flows, with functional capabilities aligned to real time chat handling, automated lead capture fields, message routing, and agent assisted handoff to dealership staff. The deployment architecture reflects a lightweight cloud hosted widget embedded in site code, operating across website contact touchpoints and managed by internal dealership staff for first line response and escalation to sales or service teams as required.
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Bluebonnet Chrysler Dodge Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cox Automotive | Legacy | Cox Automotive Dealer.com | Web Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, Bluebonnet Chrysler Dodge deployed Cox Automotive Dealer.com as its Web Content Management solution to power the dealership website. The implementation centers on public site content delivery, vehicle merchandising capabilities and lead capture workflows to support sales and marketing business functions. Cox Automotive Dealer.com is embedded on Bluebonnet Chrysler Dodge's public site and serves as the primary online customer touchpoint for the dealership.
Configuration aligns with standard Web Content Management capabilities, including templated responsive pages, content authoring and publishing controls, SEO metadata management and an administrative console for content governance. Operational ownership is concentrated in marketing and front-office sales teams, using role-based access and content approval workflows to manage live inventory presentation and promotional content. Implementation coverage is single-site for the United States dealership, reflecting a compact deployment tailored to a small dealership environment.
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Bluebonnet Chrysler Dodge CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Automotive Dealership CRM | CRM |
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2019 | 2019 |
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Automotive Dealership CRM | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2012 | 2012 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Analytics | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2021 | 2021 |
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Bluebonnet Chrysler Dodge ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Bluebonnet Chrysler Dodge IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Bluebonnet Chrysler Dodge
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Bluebonnet Chrysler Dodge Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||