BlueRock
16/414 La Trobe St,
Melbourne, 3000, VIC,
Australia
Melbourne, 3000, VIC,
Australia
61 3 8682 1111
Banking and Financial Services
BlueRock Technographics
BlueRock Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BlueRock and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 BlueRock employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BlueRock has purchased the following applications: Xero for ERP Financial in 2017, BambooHR ATS for Applicant Tracking System in 2020, Hubspot Live Chat for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BlueRock is running and its propensity to invest more and deepen its relationship with Xero , BambooHR , Workable or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BlueRock revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BlueRock intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BlueRock Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Xero | MYOB AccountRight | Xero | ERP Financial | ERP Financial Management | n/a | 2017 | 2017 |
In 2017 BlueRock migrated from MYOB AccountRight to Xero and established Xero as its ERP Financial application to standardize accounting and payroll processing. The deployment targeted the company’s core finance functions within its Australian operations and was sized to support a 250 employee organization.
The implementation incorporated Xero Accounting Software and Xero Payroll, configured for general ledger, accounts payable, accounts receivable, bank reconciliation, payroll processing, and statutory reporting workflows. Integration points explicitly included WorkflowMax for job and project costing and Deputy for time capture, enabling job-level costing and time-based payroll inputs to feed the financial ledger.
Operational coverage centered on the bookkeeping and finance teams with workflows that routed project and timesheet data from WorkflowMax and Deputy into Xero for invoicing and payroll reconciliation. The Senior Bookkeeper role recorded in February 2019 to April 2019 reported to Amy Riddell, Director, and used Xero Accounting, Xero Payroll, WorkflowMax, and Deputy to provide accurate and timely accounts and reporting, reflecting governance that centralized reporting and payroll execution on the Xero platform.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BambooHR | Legacy | BambooHR ATS | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, BlueRock implemented BambooHR ATS. BlueRock is a 250-employee Australian banking and financial services firm and the BambooHR ATS functions as the company's Applicant Tracking System embedded on its public careers pages to capture candidate applications.
The implementation centers on standard ATS capabilities, configured to manage job requisitions, publish vacancies to the corporate careers site, capture candidate profiles and resumes, track applicants through defined pipeline stages, schedule interviews, and orchestrate offer workflows. BambooHR ATS is used to centralize candidate records and standardize talent acquisition processes across hiring teams.
Operational ownership is with BlueRock's HR and talent acquisition stakeholders who use BambooHR ATS to enforce consistent hiring approvals, role-based access, and candidate communication workflows across departments in Australia. Governance emphasizes standardized recruitment stages and centralized candidate data capture on the company website to support ongoing hiring operations.
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Applicant Tracking System | HCM |
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2021 | 2021 |
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Payroll | HCM |
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2017 | 2017 |
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Time and Attendance | HCM |
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2017 | 2017 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, BlueRock implemented Hubspot Live Chat on their website. The deployment uses Hubspot Live Chat as a cloud hosted conversational layer, classified in the Chatbots and Conversational AI category, and it supports marketing, sales, and customer service business functions for web visitor engagement.
The implementation focused on embedding the Hubspot Live Chat widget and configuring conversational flows, canned responses, proactive chat invites, and lead capture forms, with captured visitor context mapped into HubSpot contact records for follow up. Operational ownership remained with marketing for configuration, with routing rules and handoff procedures set up to send qualified conversations to sales and support teams, and governance included standardized response templates and escalation workflows to maintain consistent messaging.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2024 | 2024 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at BlueRock
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by BlueRock Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD BlueRock Technographics
BlueRock is a Banking and Financial Services organization based in Australia,
with around 250 employees and annual revenues of $20.0 million.
BlueRock operates a diverse technology stack with applications such as
Xero, BambooHR ATS and Hubspot Live Chat,
covering areas like ERP Financial, Applicant Tracking System and Chatbots and Conversational AI.
BlueRock has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Xero, BambooHR and HubSpot.
BlueRock recently adopted applications including
Modano in 2024, Hubspot CRM in 2022 and Workable ATS in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BlueRock’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BlueRock’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BlueRock technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.