Waltham, 2453, MA,
United States
BlueSnap Inc. Technographics
BlueSnap Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BlueSnap Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 BlueSnap Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BlueSnap Inc. has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Swiftype for Application, Web and Enterprise Search in 2020, HubSpot Ads for Digital Advertising Platform in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BlueSnap Inc. is running and its propensity to invest more and deepen its relationship with Oracle , Swiftype , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BlueSnap Inc. revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BlueSnap Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BlueSnap Inc. Tech Stack and Enterprise Applications
BlueSnap Inc. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, BlueSnap Inc. implemented Oracle NetSuite ERP to centralize finance operations and standardize accounting workflows. The deployment targeted ERP Financial capabilities, delivering cloud based Oracle NetSuite ERP functionality to the company finance organization and creating a single transactional ledger for recordkeeping and reporting.
Configuration emphasized NetSuite Accounting functionality, including general ledger, accounts receivable, accounts payable, invoicing, revenue recognition, and period close controls. Implementation workstreams established a standardized chart of accounts, automated journal posting and month end close workflows, and role based access control with documentation to govern financial processes, audit trails, and ownership by the finance and accounting teams.
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BlueSnap Inc. Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Swiftype | Legacy | Swiftype | Application, Web and Enterprise Search | Content Management | n/a | 2020 | 2020 |
In 2020 BlueSnap Inc. deployed Swiftype on bluesnap.com as its site search implementation using the Application, Web and Enterprise Search category to centralize on-site content discovery. The deployment focuses on a hosted search index and front end search interface embedded into the corporate website, with continuous crawling or API based ingestion to keep product, documentation, and marketing pages indexed. Swiftype is presented as the primary search layer for web visitors and prospective customers, providing query handling and relevance delivery at the presentation tier.
The implementation emphasizes core search capabilities typical of the Application, Web and Enterprise Search category, including content indexing, configurable relevance tuning, synonym lists, facet and filter support, query logging and search analytics. Governance is organized around content owners and marketing stakeholders who maintain metadata and relevance rules, while search operations monitor query reports and adjust relevance configurations. Operational scope is limited to the public website, with the Swiftype search interface and indexing pipeline forming the main components of the solution.
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BlueSnap Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot Ads | Digital Advertising Platform | CRM | n/a | 2018 | 2018 |
In 2018, BlueSnap Inc. implemented HubSpot Ads as its Digital Advertising Platform to centralize paid media and lead acquisition on its website. The deployment embedded HubSpot Ads tracking tags and pixel across primary site pages and configured campaign-level controls to manage ad creatives, budgets, and audience targeting within the HubSpot Ads interface. This implementation connected the web channel to marketing operations, supporting demand generation and acquisition workflows managed by the marketing team.
Functional configuration emphasized campaign management, audience segmentation, conversion tracking, and reporting dashboards in HubSpot Ads, and included automated attribution and UTM-based tracking to funnel contacts into HubSpot marketing pipelines. Governance centered on campaign naming standards, access controls for marketing users, and a staged rollout across site sections to align creative, tracking, and lead routing practices.
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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BlueSnap Inc. TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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BlueSnap Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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BlueSnap Inc. CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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DDoS Protection | CyberSecurity |
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2021 | 2021 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at BlueSnap Inc.
Apps Being Evaluated by BlueSnap Inc. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||