Orlando, 32839, FL,
United States
BlueToad Inc. Technographics
BlueToad Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BlueToad Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 BlueToad Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BlueToad Inc. has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2012, Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, Salesforce Pardot for Marketing Automation in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BlueToad Inc. is running and its propensity to invest more and deepen its relationship with Intuit , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BlueToad Inc. revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BlueToad Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BlueToad Inc. Tech Stack and Enterprise Applications
BlueToad Inc. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2012 | 2012 |
In 2012 BlueToad Inc. implemented Intuit Quickbooks Enterprise as its ERP Financial system to centralize accounting and core financial operations. The Intuit Quickbooks Enterprise deployment targeted the company finance and accounting function at a 30 employee media firm, provisioning multi user accounting capabilities including chart of accounts configuration, accounts payable, accounts receivable, invoicing and bank reconciliation workflows.
Configuration work emphasized general ledger structuring, custom financial reporting and role based access controls, with transaction approval workflows aligned to month end and billing cycles. Adoption planning flagged proficiency with Intuit QuickBooks as a hiring and governance consideration and the implementation supported operational finance tasks across billing, expense management and cash management for BlueToad Inc.
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BlueToad Inc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, BlueToad Inc. implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform across the company. The deployment is observable in the company website source, indicating Google Workspace artifacts are surfaced at the web layer while the platform serves internal workplace functions. This rollout targets a small media environment with centralized cloud-native collaboration tooling.
Configuration emphasizes core Google Workspace capabilities including Gmail, Google Drive with shared drives, Google Docs and Sheets for collaborative content production, Google Calendar for scheduling, and Google Meet for remote meetings. Administration is centered in the Google Workspace Admin console with account provisioning, group-based access controls, and policy enforcement to govern editorial, sales, marketing, and operations workflows. For a 30-employee media firm, Google Workspace (Formerly Google G-Suite) provides a consolidated Collaboration foundation to standardize document workflows, calendaring, and real-time collaboration across departments.
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BlueToad Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2013 | 2013 |
In 2013, BlueToad Inc. implemented Salesforce Pardot for Marketing Automation on its website. The deployment of Salesforce Pardot centralized digital lead capture and outbound marketing workflows for BlueToad Inc., a United States media company operating with a small marketing organization.
The implementation leverages core Marketing Automation capabilities including email marketing, landing pages and form-based lead capture, list segmentation, automation rules and nurture program workflows, and lead scoring with activity tracking. Salesforce Pardot was configured to deliver templated email campaigns, progressive profiling through website forms, and pageview and campaign source tracking to support contact lifecycle management.
Deployment used a cloud SaaS instance of Salesforce Pardot with tracking code embedded across the BlueToad website to capture prospect behavior and feed Pardot’s marketing database. The implementation prioritized hosted or embedded landing pages and forms to route leads into Pardot’s automation engine and maintain a single marketing contact repository.
Operational ownership was organized under the marketing function, with centralized administration for templates, scoring thresholds, and automation rules to enforce consistent prospect handling. Governance emphasized campaign approval workflows, segmentation standards, and ongoing content iteration to sustain the Marketing Automation processes.
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Sales Automation, CRM, Sales Engagement | CRM |
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2011 | 2011 |
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BlueToad Inc. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2023 | 2023 |
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BlueToad Inc. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2012 | 2012 |
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BlueToad Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at BlueToad Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| CTO | CXO | Finance | ||||
| CEO | CXO | Finance | ||||
| Controller/ Accountant | Manager | Finance | ||||
| Vice President of Operations | VP | Operations |
Apps Being Evaluated by BlueToad Inc. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||