AI Buyer Insights:

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

The BMJ Tech Stack and Enterprise Applications

The BMJ ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Dynamics NAV ERP Financial ERP n/a 2018 2018
Expense Management ERP 2016 2016
The BMJ Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adobe Systems Legacy Adobe Connect Audio Video and Web Conferencing Collaboration n/a 2017 2017
In 2017 BMJ Publishing Group deployed Adobe Connect on its website. The implementation uses Adobe Connect in the Audio Video and Web Conferencing category to deliver live webinars and virtual learning experiences aligned with BMJ's professional content and education offerings. Configuration emphasized browser-based webinar hosting and persistent virtual rooms, using Adobe Connect features such as multi-party audio and video, screen sharing, session recording, chat and Q&A, polling, and breakout room capabilities. The implementation surfaced registration and recorded session playback directly on BMJ's website to create a unified access point for clinicians and subscribers. Operational ownership was aligned to BMJ's events and education workflows, with editorial and professional development teams using Adobe Connect to schedule, moderate, and archive sessions. This configuration positions Adobe Connect as BMJ Publishing Group's Audio Video and Web Conferencing layer for webinar delivery, continuous medical education, and audience engagement.
Audio Video and Web Conferencing Collaboration 2018 2018
Collaboration Collaboration 2013 2013
The BMJ CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
PubMatic Legacy PubMatic Digital Advertising Platform CRM n/a 2023 2023
In 2023, BMJ Publishing Group deployed PubMatic as its Digital Advertising Platform on the BMJ website. The PubMatic implementation is focused on programmatic inventory management, real time bidding and ad decisioning, yield optimization, and reporting, delivered through web tag based ad delivery across article and section pages. Configuration emphasizes supply side platform capabilities including auction orchestration, floor price controls and aggregated performance telemetry to support Ad Operations. This positions PubMatic within the publisher monetization stack and aligns the Digital Advertising Platform with the business function of digital ad sales and inventory management. Operationally the deployment impacts Ad Operations and Revenue teams, with governance centered on ad tag management, inventory segmentation and pricing rules. Rollout on the website requires ongoing monitoring of demand paths, tag hygiene and iterative updates to optimization rules and reporting feeds. PubMatic provides the Digital Advertising Platform instrumentation that underpins publisher inventory governance and programmatic sales workflows.
Digital Advertising Platform CRM 2023 2023
Marketing Analytics CRM 2013 2013
Sales Automation, CRM, Sales Engagement CRM 2021 2021
The BMJ ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2018 2018
Application Performance Management ITSM 2019 2019
Application Performance Management ITSM 2020 2020
Application Performance Management ITSM 2020 2020
IT Service Management ITSM 2021 2021
The BMJ TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2019 2019
Governance, Risk and Compliance TRM 2019 2019
The BMJ IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2013 2013
Application Hosting and Computing Services IaaS 2014 2014
Application Hosting and Computing Services IaaS 2019 2019
Application Hosting and Computing Services IaaS 2002 2002
Cloud Storage IaaS 2019 2019
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2020 2020
The BMJ CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2021 2021
Identity and Access Management (IAM) CyberSecurity 2020 2020

IT Decision Makers and Key Stakeholders at The BMJ

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by The BMJ Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The BMJ IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The BMJ digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD The BMJ Technographics
The BMJ is a Professional Services organization based in United Kingdom, with around 1100 employees and annual revenues of $180.0 million.
The BMJ operates a diverse technology stack with applications such as Microsoft Dynamics NAV, Adobe Connect and PubMatic, covering areas like ERP Financial, Audio Video and Web Conferencing and Digital Advertising Platform.
The BMJ has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Adobe Systems and PubMatic.
The BMJ recently adopted applications including PubMatic in 2023, Index Exchange in 2023 and Salesforce Sales Cloud in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The BMJ’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates The BMJ’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The BMJ technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.