London, WC1H 9JP,
United Kingdom
The BMJ Technographics
The BMJ Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The BMJ and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1100 The BMJ employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The BMJ has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2018, Adobe Connect for Audio Video and Web Conferencing in 2017, PubMatic for Digital Advertising Platform in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The BMJ is running and its propensity to invest more and deepen its relationship with Microsoft , SAP , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The BMJ revenues, which have grown to $180.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The BMJ intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The BMJ Tech Stack and Enterprise Applications
The BMJ ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP | n/a | 2018 | 2018 |
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Expense Management | ERP |
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2016 | 2016 |
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The BMJ Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017 BMJ Publishing Group deployed Adobe Connect on its website. The implementation uses Adobe Connect in the Audio Video and Web Conferencing category to deliver live webinars and virtual learning experiences aligned with BMJ's professional content and education offerings.
Configuration emphasized browser-based webinar hosting and persistent virtual rooms, using Adobe Connect features such as multi-party audio and video, screen sharing, session recording, chat and Q&A, polling, and breakout room capabilities. The implementation surfaced registration and recorded session playback directly on BMJ's website to create a unified access point for clinicians and subscribers.
Operational ownership was aligned to BMJ's events and education workflows, with editorial and professional development teams using Adobe Connect to schedule, moderate, and archive sessions. This configuration positions Adobe Connect as BMJ Publishing Group's Audio Video and Web Conferencing layer for webinar delivery, continuous medical education, and audience engagement.
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2013 | 2013 |
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The BMJ CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PubMatic | Legacy | PubMatic | Digital Advertising Platform | CRM | n/a | 2023 | 2023 |
In 2023, BMJ Publishing Group deployed PubMatic as its Digital Advertising Platform on the BMJ website. The PubMatic implementation is focused on programmatic inventory management, real time bidding and ad decisioning, yield optimization, and reporting, delivered through web tag based ad delivery across article and section pages. Configuration emphasizes supply side platform capabilities including auction orchestration, floor price controls and aggregated performance telemetry to support Ad Operations. This positions PubMatic within the publisher monetization stack and aligns the Digital Advertising Platform with the business function of digital ad sales and inventory management.
Operationally the deployment impacts Ad Operations and Revenue teams, with governance centered on ad tag management, inventory segmentation and pricing rules. Rollout on the website requires ongoing monitoring of demand paths, tag hygiene and iterative updates to optimization rules and reporting feeds. PubMatic provides the Digital Advertising Platform instrumentation that underpins publisher inventory governance and programmatic sales workflows.
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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The BMJ ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2021 | 2021 |
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The BMJ TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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The BMJ IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2002 | 2002 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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The BMJ CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at The BMJ
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by The BMJ Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||