Bucharest, 13696,
Romania
BMW Romania Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by BMW Romania and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 24 BMW Romania employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BMW Romania has purchased the following applications: TotalSoft Charisma Leasing for Lease Management in 2010, Adobe Connect for Audio Video and Web Conferencing in 2018, Adobe Dynamic Media Classic (ex Adobe Scene7) for Content Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BMW Romania is running and its propensity to invest more and deepen its relationship with TotalSoft , Adobe Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BMW Romania revenues, which have grown to $427.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BMW Romania intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TotalSoft | Legacy | TotalSoft Charisma Leasing | Lease Management | ERP Services and Operations | n/a | 2010 | 2010 |
In 2010, BMW Romania implemented TotalSoft Charisma Leasing. TotalSoft Charisma Leasing is a Lease Management application deployed to centralize lease contract administration and fleet leasing operations for BMW Romania. The deployment concentrated on contract lifecycle capture, payment schedule management and an asset registry to support corporate leasing workflows and lease accounting processes.
The implementation included configuration of contract lifecycle management, billing and payment schedule modules, an asset and vehicle registry, and reporting capabilities for lease accounting and compliance. Integrations were implemented to support financial posting and ERP interfacing for accounting reconciliation, while role based access controls and a centralized contract repository established governance and auditability for finance and fleet management teams. Operational ownership covered finance, treasury and fleet operations within BMW Romania, with TotalSoft Charisma Leasing providing the core Lease Management platform for those functions.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
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Collaboration | Collaboration |
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2025 | 2025 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Dynamic Media Classic (ex Adobe Scene7) | Content Management | Content Management | n/a | 2024 | 2024 |
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Digital Asset Management | Content Management |
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2015 | 2015 |
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Document Management | Content Management |
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2011 | 2011 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Center | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2013 | 2013 |
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Tag Management | CRM |
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2014 | 2014 |
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Tag Management | CRM |
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2015 | 2015 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Domain Name System (DNS) | IaaS |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2015 | 2015 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||