● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

BMW

Petuelring 130,
Munich, 80809,
Germany

https://www.bmw.com/

49 893-820

Automotive

BMW Technographics

BMW Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by BMW and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 157457 BMW employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that BMW has purchased the following applications: SAP BusinessObjects for Analytics and BI in 2016, Serrala FinanceSuite for AP Automation in 2018, Sympa Suite ATS for Applicant Tracking System in 2019 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems BMW is running and its propensity to invest more and deepen its relationship with SAP , Countly , Serrala or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing BMW revenues, which have grown to $165.84 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BMW intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

BMW Data, Technology Stack, and Enterprise Applications

Analytics and BI

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
SAP	Legacy	SAP BusinessObjects	Analytics and BI	Analytics and BI	n/a	2016	2016
Subscribe	Subscribe	Subscribe	Analytics and BI	Analytics and BI	Subscribe	2022	2023	Subscribe
Subscribe	Subscribe	Subscribe	Analytics and BI	Analytics and BI	Subscribe	2023	2023	Subscribe

ERP Financial Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Serrala	Legacy	Serrala FinanceSuite	AP Automation	ERP Financial Management	n/a	2018	2018
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2020	2021	Subscribe
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2022	2023	Subscribe
Subscribe	Subscribe	Subscribe	Expense Management	ERP Financial Management	Subscribe	2020	2020	Subscribe

HCM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Sympa	Legacy	Sympa Suite ATS	Applicant Tracking System	HCM	n/a	2019	2019
Subscribe	Subscribe	Subscribe	Benefits Administration	HCM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2015	2015	Subscribe
Subscribe	Subscribe	Subscribe	Digital Adoption	HCM	Subscribe	2013	2013	Subscribe
Subscribe	Subscribe	Subscribe	Payroll	HCM	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Performance and Goal Management	HCM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Recruiting, Applicant Tracking System	HCM	Subscribe	2014	2014	Subscribe
Subscribe	Subscribe	Subscribe	Succession and Leadership Planning	HCM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Talent Management	HCM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Time and Attendance	HCM	Subscribe	2021	2021	Subscribe

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2012	2012	Subscribe
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2015	2015	Subscribe
Subscribe	Subscribe	Subscribe	Cloud Storage	IaaS	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Data Warehouse Appliance	IaaS	Subscribe	2019	2019	Subscribe

ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2020	2020	Subscribe

PaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Apps Development	PaaS	Subscribe	2019	2019	Subscribe

Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Survey and Questionnaire	Collaboration	Subscribe	2019	2019	Subscribe

Content Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Content Management	Content Management	Subscribe	2022	2022	Subscribe
Subscribe	Subscribe	Subscribe	Digital Asset Management	Content Management	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Digital Signing	Content Management	Subscribe	2021	2021	Subscribe

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Customer Loyalty	CRM	Subscribe	2025	2025	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2011	2011	Subscribe

AI Development

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Generative AI Platforms	AI Development	Subscribe	2025	2025	Subscribe

SCM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Global Trade Management	SCM	Subscribe	2022	2023	Subscribe
Subscribe	Subscribe	Subscribe	Real-Time Transportation Visibility	SCM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Warehouse Management	SCM	Subscribe	2013	2013	Subscribe

Internet of Things

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	IoT Platform	Internet of Things	Subscribe	2018	2019	Subscribe

PLM and Engineering

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Material Simulation	PLM and Engineering	Subscribe	2015	2015	Subscribe
Subscribe	Subscribe	Subscribe	Product Lifecycle Management	PLM and Engineering	Subscribe	2018	2019	Subscribe
Subscribe	Subscribe	Subscribe	Product Lifecycle Management	PLM and Engineering	Subscribe	2018	2019	Subscribe

Professional Services

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Professional Services	Professional Services	Subscribe	2021	2021	Subscribe

PPM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Project Portfolio Management	PPM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Project Portfolio Management	PPM	Subscribe	2024	2024	Subscribe

CyberSecurity

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Secure Email Gateways (SEGs)	CyberSecurity	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Secure Email Gateways (SEGs)	CyberSecurity	Subscribe	2020	2020	Subscribe

TRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Treasury Management	TRM	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Whistleblowing Management	TRM	Subscribe	2018	2018	Subscribe

IT Decision Makers and Key Stakeholders at BMW

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by BMW Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD BMW Technographics

BMW is a Automotive organization based in Germany, with around 157457 employees and annual revenues of $165.84 billion.

BMW operates a diverse technology stack with applications such as SAP BusinessObjects, Serrala FinanceSuite and Sympa Suite ATS, covering areas like Analytics and BI, AP Automation and Applicant Tracking System.

BMW has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as SAP, Serrala and Sympa.

BMW recently adopted applications including Voyado in 2025, AWS Bedrock in 2025 and Dassault 3DEXPERIENCE Platform in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of BMW’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates BMW’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete BMW technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

BMW Technographics

Analytics and BI

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ERP Financial Management

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HCM

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IaaS

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ITSM

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PaaS

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Collaboration

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Content Management

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