BMW
Petuelring 130,
Munich, 80788,
Germany
Munich, 80788,
Germany
49 89 382-0
Automotive
BMW Technographics
BMW Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BMW and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 154950 BMW employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BMW has purchased the following applications: SAP BusinessObjects for Analytics and BI in 2016, Serrala FinanceSuite for AP Automation in 2018, Scaleway for Application Hosting and Computing Services in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BMW is running and its propensity to invest more and deepen its relationship with SAP , Serrala , Scaleway or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BMW revenues, which have grown to $170.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BMW intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BMW Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP BusinessObjects | Analytics and BI | Analytics and BI | n/a | 2016 | 2016 |
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Analytics and BI | Analytics and BI |
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2022 | 2023 |
ERP Financial Management
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
| Serrala | Legacy | Serrala FinanceSuite | AP Automation | ERP Financial Management | n/a | 2018 | 2018 |
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ERP Financial | ERP Financial Management |
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2020 | 2021 |
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ERP Financial | ERP Financial Management |
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2022 | 2023 |
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Expense Management | ERP Financial Management |
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2020 | 2020 |
IaaS
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
| Scaleway | Legacy | Scaleway | Application Hosting and Computing Services | IaaS | n/a | 2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Data Warehouse Appliance | IaaS |
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2019 | 2019 |
ITSM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2020 | 2020 |
Collaboration
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Survey and Questionnaire | Collaboration |
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2019 | 2019 |
HCM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
|
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Benefits Administration | HCM |
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2020 | 2020 |
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Core HR | HCM |
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2019 | 2019 |
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Core HR | HCM |
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2015 | 2015 |
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Digital Adoption | HCM |
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2013 | 2013 |
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Payroll | HCM |
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2021 | 2021 |
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Performance and Goal Management | HCM |
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2019 | 2019 |
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Recruiting, Applicant Tracking System | HCM |
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2014 | 2014 |
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Succession and Leadership Planning | HCM |
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2019 | 2019 |
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Talent Management | HCM |
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2019 | 2019 |
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Time and Attendance | HCM |
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2021 | 2021 |
CRM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Loyalty | CRM |
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2025 | 2025 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2011 | 2011 |
Content Management
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2021 | 2021 |
SCM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Global Trade Management | SCM |
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2022 | 2023 |
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Real-Time Transportation Visibility | SCM |
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2019 | 2019 |
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Warehouse Management | SCM |
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2013 | 2013 |
Internet of Things
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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IoT Platform | Internet of Things |
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2018 | 2019 |
PLM and Engineering
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
|
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Material Simulation | PLM and Engineering |
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2015 | 2015 |
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Product Lifecycle Management | PLM and Engineering |
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2018 | 2019 |
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Product Lifecycle Management | PLM and Engineering |
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2018 | 2019 |
Professional Services
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
|
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Professional Services | Professional Services |
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2021 | 2021 |
PPM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2020 | 2020 |
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Project Portfolio Management | PPM |
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2024 | 2024 |
CyberSecurity
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
TRM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
|
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Treasury Management | TRM |
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2021 | 2021 |
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Whistleblowing Management | TRM |
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2018 | 2018 |
IT Decision Makers and Key Stakeholders at BMW
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by BMW Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD BMW Technographics
BMW is a Automotive organization based in Germany,
with around 154950 employees and annual revenues of $170.00 billion.
BMW operates a diverse technology stack with applications such as
SAP BusinessObjects, Serrala FinanceSuite and Scaleway,
covering areas like Analytics and BI, AP Automation and Application Hosting and Computing Services.
BMW has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Serrala and Scaleway.
BMW recently adopted applications including
Voyado in 2025, Dassault 3DEXPERIENCE Platform in 2024 and SAP Analytics Cloud in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BMW’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BMW’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BMW technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.