Boardroom
50 Raffles Place #32-01,
Singapore, 48623,
Singapore
Singapore, 48623,
Singapore
65 6536 5355
Professional Services
Boardroom Technographics
Boardroom Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Boardroom and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 850 Boardroom employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Boardroom has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2017, Zoho Mail for Collaboration in 2020, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Boardroom is running and its propensity to invest more and deepen its relationship with Microsoft , Tax Connection , Zoho Corp. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Boardroom revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Boardroom intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Boardroom Tech Stack and Enterprise Applications
Boardroom ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Sage 300 ERP (formerly Accpac) | Microsoft Dynamics NAV | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017, Boardroom implemented Microsoft Dynamics NAV to support ERP Financial operations across its client accounting and payroll services. The deployment was used by Boardroom Business Solutions Pte Ltd for onboarding clients' accounts and payroll processing, and to prepare consolidated accounts and tax computations.
Configuration focused on core ERP Financial capabilities, including general ledger, accounts payable, accounts receivable, consolidated financial reporting, and payroll interfacing. Implementation work included migrating client accounts from Sage 300 ERP, formerly Accpac, into Microsoft Dynamics NAV, and configuring workflows for account reviews, disbursement controls, and client billing follow up.
Operational integrations explicitly included payroll handoffs to easy pay, enabling a combined accounting and payroll process for IR8A and IR21 tax filing routines. Governance centered on finance team processes with ongoing review of accounts and receivables, mentoring of associates for system use, and procedures for collections and payroll review across Boardroom's professional services practice.
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Tax Management | ERP |
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2022 | 2022 |
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Boardroom Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho Mail | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Boardroom implemented Zoho Mail as its corporate email solution and is using Zoho Mail on their website. The deployment centers on Collaboration to support corporate communications and client-facing correspondence across the organization.
The implementation leverages Zoho Mail capabilities commonly used for hosted email, including hosted mailboxes, webmail access, calendar and contact management, IMAP and SMTP routing, and an administrative console for domain and user provisioning. Zoho Mail functions were configured to manage email delivery and internal scheduling consistent with a Collaboration platform.
Operational coverage includes Boardroom’s Singapore operations and internal departments such as communications, client services, and IT, supporting email workflows for an 850 employee organization. The company website is integrated with Zoho Mail to route inbound inquiries and contact form messages directly into the Zoho Mail environment, centralizing website-related communications within the Collaboration application.
Governance is conducted through Zoho Mail administration controls for account provisioning, domain management, and policy enforcement, aligning mailbox configuration and user access with corporate communication practices. Zoho Mail is the primary Collaboration application for Boardroom’s externally facing and internal email traffic.
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Boardroom CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020 Boardroom implemented Hotjar on its public website as part of its Customer Experience tooling. The deployment places Hotjar as the primary on-site behavioral analytics and feedback layer for Boardroom, the Singapore professional services firm with 850 employees and reported revenue of 80,000,000.
Hotjar was configured to capture core Customer Experience capabilities including heatmaps, session recordings, conversion funnel visualization, on-page feedback polls, and user surveys. Implementation followed a client-side instrumentation model using the Hotjar script snippet embedded in page templates and tag management layers, enabling page-level configuration and sampling controls.
Operational scope for Hotjar at Boardroom centers on customer-facing web pages, with usage intended to support digital marketing, product, and web operations for qualitative behavioral analysis. The Boardroom Hotjar Customer Experience deployment is positioned to inform content iteration, form optimization, and user journey analysis across the corporate site.
Governance emphasized centralized ownership by digital marketing and web operations, with configuration rules for site-wide capture and discrete page exceptions to control data collection. Rollout was executed as a staged instrumentation of pages with toggleable recording and feedback elements, and standard consent and data capture settings were applied to align on-site behavior monitoring with privacy requirements.
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Marketing Automation | CRM |
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2020 | 2020 |
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Boardroom PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Boardroom IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Boardroom
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Boardroom Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Boardroom IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Boardroom digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Boardroom Technographics
Boardroom is a Professional Services organization based in Singapore,
with around 850 employees and annual revenues of $80.0 million.
Boardroom operates a diverse technology stack with applications such as
Microsoft Dynamics NAV, Zoho Mail and Hotjar,
covering areas like ERP Financial, Collaboration and Customer Experience.
Boardroom has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Zoho Corp. and Contentsquare.
Boardroom recently adopted applications including
Tax Connection SingTax in 2022, Cloudflare CDN in 2021 and Zoho Mail in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Boardroom’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Boardroom’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Boardroom technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.