St. Catharines, L2M 6K4, ON,
Canada
Boathouse Canada Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Boathouse Canada and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Boathouse Canada employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Boathouse Canada has purchased the following applications: PayPal Venmo for Payment Processing in 2024, Google Charts for Analytics and BI in 2014, Zmags Creator for eCommerce in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Boathouse Canada is running and its propensity to invest more and deepen its relationship with PayPal , Google , Fastr or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Boathouse Canada revenues, which have grown to $120.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Boathouse Canada intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Venmo | Payment Processing | ERP Financial Management | n/a | 2024 | 2024 |
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Charts | Analytics and BI | Analytics and BI | n/a | 2014 | 2014 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fastr | Legacy | Zmags Creator | eCommerce | eCommerce | n/a | 2015 | 2015 |
In 2015, Boathouse Canada implemented Zmags Creator to publish immersive, shoppable lookbooks on its eCommerce site aimed at increasing on site engagement across its Canadian stores and web channels. The deployment began in February 2015 as a simple script integration that embedded interactive lookbooks into product pages and campaign landing pages.
Zmags Creator was used to produce and publish immersive, shoppable lookbooks and visual catalogs, leveraging the Zmags Creator application to create interactive merchandising assets and campaign content. Configuration focused on inline embedding via client side script, page level content placement, and content templates to support seasonal campaigns and merchandising workflows. The implementation emphasized editorial to commerce workflows between merchandising, marketing, and eCommerce teams to accelerate content production and campaign rollouts.
Operational coverage spanned Boathouse Canada web channels and digital experiences in Canadian stores, with the simple script integration minimizing changes to backend systems while centralizing visual commerce content delivery. Boathouse reported that average page view time rose from 30 seconds to as much as eight minutes and that Creator driven campaigns delivered conversion rates approximately 85% higher than other channels. The effort used Zmags Creator in the eCommerce stack to prioritize immersive, shoppable content as a driver of on site engagement and campaign performance.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Advertising Platform | CRM |
|
2017 | 2017 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2024 | 2024 |
|
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