Bonafide
5318 Weslayan St # 128,
Houston, 77005, TX,
United States
Houston, 77005, TX,
United States
1 713-568-2364
Professional Services
Bonafide Technographics
Bonafide Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bonafide and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 37 Bonafide employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bonafide has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2019, Microsoft 365 for Collaboration in 2020, HubSpot CMS for Web Content Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bonafide is running and its propensity to invest more and deepen its relationship with HubSpot , Microsoft , AgencyAnalytics or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bonafide revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bonafide intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bonafide Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Bonafide implemented Hubspot Live Chat on its corporate website. The deployment embeds Hubspot Live Chat as a customer-facing chat widget to enable real-time conversational engagement, aligned with the Chatbots and Conversational AI category. The implementation concentrates on capturing inbound inquiries and qualifying prospects on gobonafide.com, with chat interactions handled by Bonafide staff through the web interface.
Functional configuration emphasizes the web chat widget, automated greetings and routing rules, and conversation management workflows consistent with Chatbots and Conversational AI capabilities. Operational coverage is focused on customer engagement and pre-sales support for Bonafide's professional services team, with chats funneled to a centralized response process for follow-up. Governance centers on web-based monitoring and response procedures to maintain consistent handling of inbound conversations and to integrate the Hubspot Live Chat tooling into the company website stack.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Bonafide implemented Microsoft 365 for Collaboration. Microsoft 365 is present on their public website and functions as the firmwide collaboration stack for the 37-employee professional services company, delivered as a cloud tenant-based architecture consistent with Microsoft 365 deployments.
Functional implementation aligns with the Collaboration category, incorporating cloud email and calendaring, document collaboration and versioning via SharePoint and OneDrive, synchronous communication through Microsoft Teams, and centralized identity and access control via Azure Active Directory. Configuration and operational scope target core business functions including consulting, client delivery, and operations, with user provisioning, shared libraries, calendar coordination, and co-authoring workflows enabled across the organization. Governance emphasis for this scale is typically tenant-level policy controls, access management, and external sharing settings to standardize collaboration and secure client-related content.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Bonafide implemented HubSpot CMS to manage its public website and centralize content operations. The deployment addresses the company Web Content Management requirements for marketing led website management and client engagement.
The HubSpot CMS implementation leverages template driven page building, a drag and drop editor, responsive theming, blog and landing page management, form handling, and on page SEO tooling. HubSpot CMS is used as a cloud hosted SaaS content platform providing hosting, SSL and content delivery while centralizing authoring and publishing workflows.
Operational ownership is concentrated in marketing and web operations, supporting sales enablement and client services content needs across the United States. The deployment centralizes website pages, landing pages and lead capture workflows to streamline content production and demand generation activities.
Governance was framed around editorial roles, staged publishing, access controls and reusable templates to enforce brand consistency and reduce production friction. Configuration emphasizes modular content blocks and page templates in HubSpot CMS to accelerate routine updates while maintaining a single source of published website content.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs), Archive as a Service (AaaS) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Bonafide
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Bonafide Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bonafide IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bonafide digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Bonafide Technographics
Bonafide is a Professional Services organization based in United States,
with around 37 employees and annual revenues of $8.0 million.
Bonafide operates a diverse technology stack with applications such as
Hubspot Live Chat, Microsoft 365 and HubSpot CMS,
covering areas like Chatbots and Conversational AI, Collaboration and Web Content Management.
Bonafide has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as HubSpot and Microsoft.
Bonafide recently adopted applications including
HubSpot CMS in 2021, Hubspot Marketing Automation in 2021 and Microsoft 365 in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bonafide’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bonafide’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bonafide technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.