Edmonton, T6N 1B1, AB,
Canada
Booster Juice Technographics
Booster Juice Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Booster Juice and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Booster Juice employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Booster Juice has purchased the following applications: Push Time Tracking for Time and Attendance in 2020, CallRail Call Tracking for Call Tracking and Recording in 2019, Intuit Mailchimp Mandrill for Transactional Email in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Booster Juice is running and its propensity to invest more and deepen its relationship with Push Operations , CallRail , Par Tech or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Booster Juice revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Booster Juice intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Booster Juice Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Push Operations | Legacy | Push Time Tracking | Time and Attendance | HCM | n/a | 2020 | 2020 |
In 2020 Booster Juice franchise operator responsible for 13 stores in Western Canada deployed Push Time Tracking. Push Time Tracking is a Time and Attendance application implemented alongside Push Payroll to centralize timekeeping and payroll for distributed retail sites.
The deployment focused on core time and attendance capabilities, including electronic time capture, clock adjustments, timesheet review and payroll processing workflows. Push Time Tracking was configured to support remote management and transactional payroll runs so the franchise operator could run payroll internally, with automation around time capture and exception handling.
Operational scope covered 13 franchise stores in Western Canada and impacted store operations and payroll functions, shifting governance so the franchise operator centralized time approval and payroll execution rather than relying on individual store processes. The implementation standardized timekeeping procedures across sites and introduced remote approval controls and clock adjustment workflows to reduce manual reconciliation.
The Push blog documents outcomes for this deployment, reporting approximately $91,200 saved annually and about 6,000 hours saved per year, and highlights measurable improvements in time tracking accuracy and payroll efficiency in Western Canada.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallRail | Legacy | CallRail Call Tracking | Call Tracking and Recording | CRM | n/a | 2019 | 2019 |
In 2019 Booster Juice implemented CallRail Call Tracking on its public website to capture inbound phone interactions tied to digital marketing channels. Booster Juice is a Canadian retail operator with roughly 2,500 employees and approximately 500,000,000 in annual revenue, and the deployment is categorized as Call Tracking and Recording for online-to-store and phone order attribution.
The implementation instruments website contact points with CallRail Call Tracking to enable dynamic number insertion, session level call attribution, call recording, and aggregated call analytics. Configuration includes call routing rules and tagging aligned to marketing campaigns and landing pages, providing structured event data for campaign attribution and lead qualification workflows. The deployment leverages standard Call Tracking and Recording capabilities to create call detail records and audio capture for operational review.
Operational ownership is centered in marketing and store operations where recorded calls and attribution reports are used for campaign measurement and front line coaching. Rollout was scoped to the public website and customer contact flows, with measurement and reporting consolidated for national management rather than per store silos. Governance emphasizes consistent tagging and configuration of tracking numbers to preserve attribution accuracy across paid, organic, and referral channels.
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Customer Loyalty | CRM |
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2025 | 2025 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2016 | 2016 |
In 2016 Booster Juice implemented Intuit Mailchimp Mandrill to support Transactional Email originating from its public website. The Intuit Mailchimp Mandrill application was embedded in the web tier to handle triggered message delivery for customer-facing interactions, establishing a direct API and SMTP path from site events to the transactional email service.
Implementation focused on standard Transactional Email capabilities, using Intuit Mailchimp Mandrill for message templating, personalized variable substitution, SMTP and transactional API send flows, and delivery status reporting. The deployment centralized template management within Intuit Mailchimp Mandrill while pushing trigger logic to the website layer, ensuring consistent content and headers for automated confirmations and notifications.
Operational scope covered website-driven customer communications and automated notifications, aligning the Intuit Mailchimp Mandrill Transactional Email capability with front-end order and account workflows. Governance emphasized centralized template control and suppression handling inside Intuit Mailchimp Mandrill, with web development owning trigger integration and runtime monitoring for delivery and bounces.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Booster Juice
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Apps Being Evaluated by Booster Juice Executives
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