Norcross, 30092, GA,
United States
Booster Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Booster and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 900 Booster employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Booster has purchased the following applications: Ascent ERP for ERP Financial in 2018, Hubspot Live Chat for Chatbots and Conversational AI in 2020, Zoom for Audio Video and Web Conferencing in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Booster is running and its propensity to invest more and deepen its relationship with Ascent Solutions , HubSpot , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Booster revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Booster intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ascent Solutions | Legacy | Ascent ERP | ERP Financial | ERP Financial Management | n/a | 2018 | 2018 |
In 2018, Booster implemented Ascent ERP, Apps Category: . The deployment targeted core operational integration across sales, finance, and operations for the 900-employee professional services firm, with Ascent ERP connected to the companys Salesforce footprint used by 750+ users.
Configuration work emphasized enterprise resource planning workflows aligned to finance and order-to-cash processes, while Salesforce Administrator-built automation provided orchestration between Ascent ERP and CRM workflows. Ascent ERP was configured to exchange transactional and master data with Salesforce, supporting custom lead conversion logic and approval processes developed inside Salesforce.
Integrations cited in the engagement included direct links between Ascent ERP and Salesforce, HubSpot, SalesLoft, Google Sheets, FinancialForce Accounting, FinancialForce SCM, DocuSign, and other AppExchange packages, enabling cross-system data flows for quoting, contracts, and financial posting. Operational coverage extended to sales operations, finance, and digital marketing touchpoints where integrations reduced manual data entry and centralized record updates.
Governance relied on centralized administration inside Salesforce augmented by custom automation including Flows, Process Builders, Approval Processes, and custom Apex classes, with the Lead Salesforce Administrator acting as the technical owner for cross-application process design and maintenance. Rollout framing recorded companywide Lightning UX migration experience, and operational handoffs emphasized change control for approvals and integration mappings between Ascent ERP and existing cloud applications.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2022 | 2022 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2016 | 2017 |
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Sales Engagement | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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