Borgata Hotel Casino
1 Borgata Way,
Atlantic City, 8401, NJ,
United States
Atlantic City, 8401, NJ,
United States
1 609-317-1000
Leisure and Hospitality
Borgata Hotel Casino Technographics
Borgata Hotel Casino Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Borgata Hotel Casino and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Borgata Hotel Casino employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Borgata Hotel Casino has purchased the following applications: Oracle PeopleSoft HCM for Core HR in 2003, Sojern for Guest Management in 2019, Adobe Experience Manager for Digital Asset Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Borgata Hotel Casino is running and its propensity to invest more and deepen its relationship with Oracle , Symphony Talent , Sojern or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Borgata Hotel Casino revenues, which have grown to $245.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Borgata Hotel Casino intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Borgata Hotel Casino Tech Stack and Enterprise Applications
Borgata Hotel Casino HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle PeopleSoft HCM | Core HR | HCM | n/a | 2003 | 2017 |
In 2003, Borgata Hotel Casino deployed Oracle PeopleSoft HCM and activated PeopleSoft Recruiting Solutions to staff the property for its July 3, 2003 grand opening in Atlantic City, New Jersey. The implementation placed Oracle PeopleSoft HCM squarely within Borgata's Core HR environment to support recruiting and talent acquisition for a workforce exceeding 5,000 employees.
PeopleSoft Recruiting Solutions was configured to manage high-volume applicant intake and screening, enabling centralized applicant tracking, candidate profiling, and expedited selection workflows. The deployment handled roughly 60,000 applicants and supported the hiring of more than 5,000 employees, aligning recruiting operations with the opening timeline and operational staffing requirements.
The program achieved a rapid process transformation, compressed into a sub six month timeline from deployment to full staffing, which Borgata reported as streamlining the hiring process and improving ability to locate candidates with the desired attributes. Borgata also reported that cost per hire was substantially less than the industry average and that recruitment savings more than paid for the PeopleSoft recruiting investment.
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Recruiting, Applicant Tracking System, Candidate Relationship Management | HCM |
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2013 | 2013 |
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Borgata Hotel Casino ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sojern | Legacy | Sojern | Guest Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Borgata Hotel Casino implemented Sojern on its website to instrument Guest Management capabilities for digital guest acquisition and onsite engagement. The deployment integrated Sojern at the site level, enabling collection of web-based traveler signals and delivery of audience segments to support targeted marketing and booking workflows. Borgata Hotel Casino Sojern Guest Management supports business functions including digital marketing, reservations and revenue management.
Configuration emphasized category-standard Guest Management capabilities such as audience segmentation, intent signal capture, onsite retargeting and campaign measurement, with Sojern providing application-level orchestration and analytics. Integrations are concentrated on web-side instrumentation and booking flow handoffs where visitor signals inform campaign targeting, and governance centered on consent handling and centralized campaign control within marketing operations. Sojern is referenced on the Borgata website as the running application and is used to feed marketing and reservation workflows.
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Point Of Sale | ERP Services and Operations |
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2016 | 2016 |
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Reservation and Booking Management | ERP Services and Operations |
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2021 | 2021 |
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Borgata Hotel Casino Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2021 | 2021 |
In 2021, Borgata Hotel Casino deployed Adobe Experience Manager as a Digital Asset Management solution on its website, centralizing creative assets used across customer-facing digital channels. The Adobe Experience Manager implementation is positioned to support marketing operations and web content publishing for the Borgata brand and associated hospitality marketing teams.
The implementation leverages core Digital Asset Management capabilities including asset ingestion, metadata taxonomy, version control, searchable indexing, automated rendition generation, and asset lifecycle workflows. Adobe Experience Manager was configured to manage high-resolution imagery and marketing collateral, enable controlled publishing to the website, and maintain authoritative master assets for reuse across campaigns.
Operational coverage for Adobe Experience Manager centers on the marketing, creative, and digital experience teams, with the application embedded in website content creation and publishing workflows. The deployment emphasizes role-based access, approval and review workflows, and metadata governance to support consistent asset discovery and reuse across digital channels.
Governance activities focused on establishing taxonomy, approval rules, and content ownership to support ongoing editorial processes and asset stewardship. The implementation narrative for Borgata Hotel Casino describes Adobe Experience Manager as the primary Digital Asset Management platform for on-site digital content orchestration and marketing asset control.
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Borgata Hotel Casino CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Tracking and Recording | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2020 | 2020 |
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Borgata Hotel Casino ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Borgata Hotel Casino TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Borgata Hotel Casino PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Borgata Hotel Casino IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Borgata Hotel Casino CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Borgata Hotel Casino
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President of Talent | VP | HR | |
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Director of Benefits, Employment and Training | Director | HR | |
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Human Resources Manager - HRIS and Compensation | Manager | HR | |
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Employee Relations Manager | Manager | HR | |
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Apps Being Evaluated by Borgata Hotel Casino Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Borgata Hotel Casino IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Borgata Hotel Casino digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Borgata Hotel Casino Technographics
Borgata Hotel Casino is a Leisure and Hospitality organization based in United States,
with around 5000 employees and annual revenues of $245.0 million.
Borgata Hotel Casino operates a diverse technology stack with applications such as
Oracle PeopleSoft HCM, Sojern and Adobe Experience Manager,
covering areas like Core HR, Guest Management and Digital Asset Management.
Borgata Hotel Casino has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Sojern and Adobe Systems.
Borgata Hotel Casino recently adopted applications including
Teads Platform in 2023, SevenRooms Reservations in 2021 and Adobe Experience Manager in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Borgata Hotel Casino’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Borgata Hotel Casino’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Borgata Hotel Casino technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.