Born
Rua Luis De Freitas Branco, 3A/D,
Lisboa, 1600-488,
Portugal
Lisboa, 1600-488,
Portugal
351 213 703 210
Professional Services
Born Technographics
Born Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Born and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 19 Born employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Born has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2019, Dropbox Business for Enterprise Content Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Born is running and its propensity to invest more and deepen its relationship with HubSpot , Microsoft , Typeform or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Born revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Born intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Born Tech Stack and Enterprise Applications
Born AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Born implemented Hubspot Live Chat on its public website. The deployment is an embedded web chat widget classified in the Chatbots and Conversational AI category, used by the Portugal based professional services firm to handle inbound client inquiries and early stage lead capture. Born operates with 19 employees and the configuration corresponds to lightweight, web first conversational tooling appropriate for a small professional services organization.
Hubspot Live Chat was set up to enable contact capture, canned responses, visitor identification, and human handoff, aligning with common Chatbots and Conversational AI functional modules such as chat flows, routing, and contact enrichment. Operational coverage is centered on the corporate website and the implementation supports marketing, sales, and client services workflows, with internal governance focused on message triage and follow up processes. The narrative links Born Hubspot Live Chat Chatbots and Conversational AI to web contact orchestration and frontline customer engagement rather than back office automation.
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Born Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Born implemented Microsoft 365 as its primary Collaboration platform for the 19-person professional services firm. The implementation is evident from Microsoft 365 signals on the company website, and the record ties Microsoft 365 directly to Born, Microsoft 365, Collaboration and professional services business functions early in the deployment narrative.
The deployment follows a cloud-first, tenant-based Microsoft 365 architecture, using core Collaboration capabilities such as Exchange Online for email, Outlook and Office desktop and web apps for document authoring, OneDrive for Business for individual file sync, SharePoint Online for team sites and document libraries, and Microsoft Teams for synchronous collaboration. Configuration scope appropriate to a small organization includes license provisioning, role-based user accounts, and document sharing settings to support internal project teams and client-facing deliverables.
Operational coverage centers on internal collaboration and client engagement workflows in a single-country footprint, supporting project delivery, client communications and knowledge management. Governance is described at a practical level with centralized tenant administration, user and license management, and policy controls for external sharing and guest access, aligning Collaboration controls with professional services processes while maintaining a public-facing presence tied to the company website and Microsoft 365 services.
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Survey and Questionnaire | Collaboration |
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2021 | 2021 |
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Born Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dropbox | Legacy | Dropbox Business | Enterprise Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, Born implemented Dropbox Business as its Enterprise Content Management platform. Born, a Portugal based professional services firm, uses Dropbox Business to manage website assets and corporate content for the 19 person organization.
The deployment emphasizes centralized file storage, shared team folders, version control, and link based distribution to support website content workflows and collaborative work across small teams. Governance is organized around access controls and folder level permissions to regulate publishing and content lifecycle activities within the Dropbox Business environment.
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Born CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Born
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Born Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Born IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Born digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Born Technographics
Born is a Professional Services organization based in Portugal,
with around 19 employees and annual revenues of $2.0 million.
Born operates a diverse technology stack with applications such as
Hubspot Live Chat, Microsoft 365 and Dropbox Business,
covering areas like Chatbots and Conversational AI, Collaboration and Enterprise Content Management.
Born has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as HubSpot, Microsoft and Dropbox.
Born recently adopted applications including
Typeform in 2021, Insightly Unbounce Conversion Intelligence Platform in 2021 and Hubspot Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Born’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Born’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Born technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.