Boucheron
Boucheron Technographics
Boucheron Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Boucheron and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Boucheron employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Boucheron has purchased the following applications: Microsoft 365 for Collaboration in 2018, Adobe Commerce (ex Magento) for eCommerce in 2012, Hotjar for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Boucheron is running and its propensity to invest more and deepen its relationship with Microsoft , Facebook , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Boucheron revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Boucheron intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Boucheron Tech Stack and Enterprise Applications
Boucheron Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Boucheron deployed Microsoft 365 as its Collaboration platform. The Microsoft 365 deployment is referenced on Boucheron's public website and functions as the cloud-hosted collaboration and productivity layer for the company. The implementation supports corporate and retail team collaboration for a 700 employee luxury retail organization, focusing on secure messaging, document management, and intranet capabilities.
Configuration centers on core Microsoft 365 services such as Exchange Online for email, SharePoint Online for content and intranet, OneDrive for file synchronization, and Microsoft Teams for real-time collaboration, with tenant-level policy controls and role-based access governance used to manage users and sensitive content. Public site source references indicate Microsoft 365 artifacts are present in the web footprint, consistent with centralized tenant provisioning and web integrations. Governance emphasis aligns with standard collaboration rollouts, including policy driven access, data classification, and lifecycle controls.
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Collaboration | Collaboration |
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2020 | 2020 |
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Boucheron eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Commerce (ex Magento) | eCommerce | eCommerce | n/a | 2012 | 2012 |
In 2012, Boucheron deployed Adobe Commerce (ex Magento) to power its public eCommerce storefront on boucheron.com. The Adobe Commerce (ex Magento) implementation serves as the primary eCommerce application for online product presentation, catalog browsing, and checkout.
Configuration centered on core commerce modules typical of the category, including catalog management, product information and attribute modeling, CMS-driven content for product pages, promotions and pricing rules, and checkout and order capture workflows. Administrative capabilities were provisioned through the Adobe Commerce back end to support merchandising, content publishing, and order processing. The deployment emphasized catalog accuracy and editorial content management to support product detail pages and curated customer experiences.
Operational ownership is with digital commerce, merchandising, and web operations teams who manage the storefront, catalog updates, promotions, and order workflows via the Adobe Commerce administrative interface. The implementation supports Boucheron's online merchandising and order capture business functions and is administered through role-based operations and content governance processes. Governance focuses on catalog and content workflow, release cadence for storefront updates, and role segregation for merchandising and customer service.
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Boucheron CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021 Boucheron deployed Hotjar on its public website to support Customer Experience initiatives. The implementation targeted the company website and digital storefront to capture behavioral signals for e-commerce and UX decisioning.
Hotjar was configured to capture session recordings, heatmaps, conversion funnels, and on-page feedback surveys, combining qualitative and quantitative user data to inform page-level optimization. Configuration emphasized page grouping for product detail pages, landing pages, and navigation paths, and sampling controls to manage data volume while preserving analytical coverage.
Operational governance was organized through the digital experience and e-commerce teams, with processes for consent management, data capture controls, and retention aligned to regional privacy requirements including GDPR. Hotjar serves as a customer experience instrumentation layer for Boucheron, feeding UX workflows and prioritization of site-level improvements.
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Marketing Automation | CRM |
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2021 | 2021 |
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Boucheron ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2018 | 2018 |
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Boucheron TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Boucheron IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Boucheron CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Boucheron
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Omnichannel & Client Experience director | Director | Customer Service | |
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Client experience & CRM Manager | Manager | Customer Service | |
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Apps Being Evaluated by Boucheron Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Boucheron IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Boucheron digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Boucheron Technographics
Boucheron is a Retail organization based in France,
with around 700 employees and annual revenues of $200.0 million.
Boucheron operates a diverse technology stack with applications such as
Microsoft 365, Adobe Commerce (ex Magento) and Hotjar,
covering areas like Collaboration, eCommerce and Customer Experience.
Boucheron has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Adobe Systems and Contentsquare.
Boucheron recently adopted applications including
Hotjar in 2021, Salesforce Marketing Cloud in 2021 and OneTrust Cookie Consent in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Boucheron’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Boucheron’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Boucheron technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.