Boursorama
44 Rue Traversière,
Boulogne-Billancourt, 92100,
France
Boulogne-Billancourt, 92100,
France
33 1 46 09 49 49
Banking and Financial Services
Boursorama Technographics
Boursorama Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Boursorama and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Boursorama employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Boursorama has purchased the following applications: Apple Pay for Payment Processing in 2020, IDEMIA Card Personalization Services for Card Personalization in 2021, Quantcast Measure for Marketing Analytics in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Boursorama is running and its propensity to invest more and deepen its relationship with Apple , Google , IDEMIA or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Boursorama revenues, which have grown to $92.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Boursorama intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Boursorama Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, Boursorama implemented Apple Pay to extend web based payment acceptance on its corporate website. Apple Pay was deployed as a Payment Processing option within Boursorama's online checkout and authenticated payment flows, providing an on site digital wallet channel for retail customers.
The implementation leveraged Web Apple Pay client side integration, embedding the Apple Pay JavaScript payment sheet into the website payment layer and configuring merchant validation and certificate management to enable tokenized card transactions and device level authentication. Functional capabilities implemented include browser based payment initiation, tokenized credential handling, and user authentication triggers consistent with a Payment Processing integration.
Operational scope covered Boursorama's online retail and digital channels, impacting checkout workflows, card on file logic, and customer facing payment options. Governance required ongoing certificate lifecycle management and coordination between web operations and payments teams to maintain merchant validation and tokenization configuration. The deployment positioned Apple Pay as a web native Payment Processing channel for Boursorama's digital banking customer interactions.
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IDEMIA | Legacy | IDEMIA Card Personalization Services | Card Personalization | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021 Boursorama implemented IDEMIA Card Personalization Services to provision and deliver the ULTIM METAL product, using IDEMIA’s Card Personalization capabilities within the Card Personalization category. The deployment introduced a metal premium card variant into Boursorama’s existing card portfolio, complementing WELCOME and ULTIM, and was targeted at private customers in France who seek upmarket, user friendly payment cards.
IDEMIA Card Personalization Services was used to manage card production and personalization workflows, covering material specification, secure personalization data handling, and finished-card personalization. The ULTIM METAL design places all cardholder details and the quick read card number on the back while keeping the front minimal, and the physical card composition is explicitly specified as 75 percent recycled and recyclable metal, aligning personalization output with sustainability requirements.
The project impacted product management, card issuance operations, customer acquisition marketing, and corporate social responsibility planning, positioning ULTIM METAL as an all inclusive premium offer that complements Boursorama’s existing retail banking services such as budgeting and investment advice. The rollout was framed to meet premium customer needs and to support Boursorama’s stated goal of reaching more than 4 million customers by 2023, making Boursorama the first French card issuer to offer metal cards to private customers.
Governance and supplier interaction were centered on IDEMIA supplying and supporting the card offering, with personalization services aligned to Boursorama’s sustainability and zero carbon banking pledges announced in 2022. The implementation completed Boursorama’s card range, delivered a climate friendly metal card option, and was positioned by both parties as a market differentiator for premium customer acquisition.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Quantcast | Legacy | Quantcast Measure | Marketing Analytics | CRM | n/a | 2016 | 2016 |
In 2016, Boursorama implemented Quantcast Measure on its public website. Boursorama deployed Quantcast Measure as its Marketing Analytics solution to capture audience measurement and traffic composition across site pages and inform digital marketing activities.
The implementation centered on site instrumentation with the Quantcast Measure tag, configuration of real-time dashboards, audience segmentation, and page-level event tracking. Functional modules and capabilities implemented included audience measurement, demographic and interest inference, campaign attribution and traffic source reporting, and dashboarding for marketing and analytics consumption.
Operational ownership was placed with Boursorama digital analytics and marketing teams, who integrated Quantcast Measure data into internal reporting workflows. Governance focused on tag management and data quality controls during rollout across the website, with Quantcast Measure feeding dashboards and exports used by campaign operations and site analytics.
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Boursorama
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Boursorama Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Boursorama IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Boursorama digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Boursorama Technographics
Boursorama is a Banking and Financial Services organization based in France,
with around 800 employees and annual revenues of $92.0 million.
Boursorama operates a diverse technology stack with applications such as
Apple Pay, IDEMIA Card Personalization Services and Quantcast Measure,
covering areas like Payment Processing, Card Personalization and Marketing Analytics.
Boursorama has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, IDEMIA and Quantcast.
Boursorama recently adopted applications including
IDEMIA Card Personalization Services in 2021, Apple Pay in 2020 and Google Pay in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Boursorama’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Boursorama’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Boursorama technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.