Hallam, 3803, VIC,
Australia
Bowens Technographics
Bowens Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bowens and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Bowens employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bowens has purchased the following applications: LiveChat for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2018, Algolia Search for Application, Web and Enterprise Search in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bowens is running and its propensity to invest more and deepen its relationship with LiveChat, Inc. , Microsoft , Algolia or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bowens revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bowens intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bowens Tech Stack and Enterprise Applications
Bowens AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Bowens implemented LiveChat on its website. The LiveChat deployment embeds a customer-facing chat widget into the Bowens online storefront and brings Chatbots and Conversational AI capabilities to the company’s digital customer engagement layer, aimed at supporting the e-commerce and customer service functions.
Configuration emphasizes real-time messaging, scripted responses and lightweight automation consistent with Chatbots and Conversational AI platforms, with agent takeover workflows and canned reply libraries configured for the Bowens customer support team. Operational ownership resides with online retail and customer service, with administration focused on agent configuration, operating hour settings and conversation routing to support website-based sales and support interactions.
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Bowens Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Bowens implemented Microsoft 365 as its Collaboration platform for workforce productivity and internal communications. The Microsoft 365 deployment is observable on Bowens' public website, indicating the retailer uses cloud-hosted collaboration and productivity services as part of its digital workplace.
The Microsoft 365 configuration provides core Collaboration capabilities, including cloud email and calendaring, team messaging, document management, and file synchronization to support collaborative workflows common in mid-market retail. Microsoft 365 is used for browser-accessible productivity tools and shared content repositories that enable cross-functional document collaboration and coordinated scheduling.
Operational coverage spans Bowens' 500-employee organization across retail corporate and store operations, delivering centralized cloud access to collaboration tools for merchandising, sales, customer service, and back-office staff. Governance appears oriented to centralized cloud identity and access controls, role-based user provisioning, and web-based administration to manage users, permissions, and content across the company.
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Bowens Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Algolia | Legacy | Algolia Search | Application, Web and Enterprise Search | Content Management | n/a | 2020 | 2020 |
In 2020, Bowens implemented Algolia Search on their website to power online product discovery across the Bowens.com.au storefront in Australia. Algolia Search was deployed as a cloud-hosted search-as-a-service layer embedded in the site front end, applying index-based product and content indexing to deliver instant search, autocomplete, typo tolerance, relevance ranking and faceted navigation for catalog queries.
Configuration and operational ownership were centered with the eCommerce and merchandising teams, who manage ranking rules, synonyms and relevance through the Algolia Search console and API driven configuration. Integration work focused on front-end JavaScript search UI instrumentation and API indexing feeds from the website, aligning search facets with product attributes and availability, and the deployment sits in the Application, Web and Enterprise Search category supporting product discovery and site search business functions.
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Bowens CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
|
Customer Experience | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
|
2019 | 2019 |
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Bowens PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
Transactional Email | PaaS |
|
2021 | 2021 |
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Bowens IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
|
2020 | 2020 |
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Bowens CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
Next Generation Firewall | CyberSecurity |
|
2018 | 2018 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Bowens
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Bowens Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||