B&Q Ireland
Liffey Valley Retail Park East, Coldcut Rd,
Dublin, D22 E892,
Ireland
Dublin, D22 E892,
Ireland
353 1 629 9499
Retail
B&Q Ireland Technographics
B&Q Ireland Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by B&Q Ireland and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 B&Q Ireland employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that B&Q Ireland has purchased the following applications: Apple Pay for Payment Processing in 2021, Microsoft 365 for Collaboration in 2022, Mirakl Marketplace Platform for eCommerce in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems B&Q Ireland is running and its propensity to invest more and deepen its relationship with Apple , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing B&Q Ireland revenues, which have grown to $65.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for B&Q Ireland intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
B&Q Ireland Tech Stack and Enterprise Applications
B&Q Ireland ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, B&Q Ireland implemented Apple Pay on its website as a Payment Processing capability. The Apple Pay deployment was focused on the ecommerce channel of diy.ie, embedding Apple Pay buttons into the checkout flow to enable device and browser based payments, covering online sales operations and checkout orchestration.
Implementation included client side integration of the Apple Pay web scripts and merchant validation, along with server side handling for tokenized payment data and authorization handoff to the retailer payment processing backend. The Apple Pay integration leverages tokenization and device based authentication workflows typical of Payment Processing implementations, and governance adjustments centered on checkout acceptance logic and payment reconciliation processes to ingest Apple Pay transaction tokens into existing payment operations.
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Payment Processing | ERP |
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2021 | 2021 |
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B&Q Ireland Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, B&Q Ireland implemented Microsoft 365 as a Collaboration platform and surfaces Microsoft 365 functionality on its public website diy.ie. The deployment supports a mid-market retail organization of roughly 600 employees operating in Ireland, positioning Microsoft 365 as the central cloud productivity and collaboration layer for corporate and store-support functions.
The implementation consolidates core Microsoft 365 capabilities consistent with Collaboration workflows, including mailbox and messaging, cloud document management, file synchronization, and team collaboration. Microsoft 365 features such as Exchange Online for email, SharePoint for content and site-driven document management, OneDrive for user file sync, and Teams for cross-functional collaboration are referenced as the functional building blocks of the deployment. The presence of Microsoft 365 on the website indicates content and collaboration tooling is surfaced to public-facing channels, aligning the application to both internal collaboration and web content workflows.
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Online Meeting Scheduling | Collaboration |
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2021 | 2021 |
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B&Q Ireland eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mirakl | Legacy | Mirakl Marketplace Platform | eCommerce | eCommerce | n/a | 2023 | 2023 |
In 2023, B&Q Ireland deployed the Mirakl Marketplace Platform on its website to operate a marketplace layer alongside its existing online storefront. B&Q Ireland Mirakl Marketplace Platform eCommerce is explicitly implemented on diy.ie and is being used to extend the retailer's online assortment and seller ecosystem.
The Mirakl Marketplace Platform implementation includes standard marketplace modules such as seller onboarding and account management, catalog and SKU lifecycle controls, product listing and content management, pricing and commission configuration, and order orchestration for marketplace transactions. Mirakl Marketplace Platform is configured to surface third party product listings within the B&Q Ireland storefront, applying merchandising and catalog rules to present cohesive customer-facing pages.
Deployment follows a SaaS marketplace model hosted by Mirakl and integrated into the diy.ie storefront and checkout flows, providing a storefront connector and API driven product and order feeds. Operational coverage is focused on online retail operations in Ireland and impacts eCommerce, merchandising, vendor management, and customer service functions within B&Q Ireland.
Governance and operational workflows center on seller governance, catalog curation and approval processes, service level expectations for order fulfillment, and configuration of commission and fee rules to manage marketplace economics. The narrative reflects an implementation oriented on platform modules and storefront integration without specifying system integrators or backend ERP integrations.
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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B&Q Ireland CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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B&Q Ireland PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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B&Q Ireland IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at B&Q Ireland
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Apps Being Evaluated by B&Q Ireland Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from B&Q Ireland IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the B&Q Ireland digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD B&Q Ireland Technographics
B&Q Ireland is a Retail organization based in Ireland,
with around 600 employees and annual revenues of $65.0 million.
B&Q Ireland operates a diverse technology stack with applications such as
Apple Pay, Microsoft 365 and Mirakl Marketplace Platform,
covering areas like Payment Processing, Collaboration and eCommerce.
B&Q Ireland has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, Microsoft and Mirakl.
B&Q Ireland recently adopted applications including
Mirakl Marketplace Platform in 2023, Microsoft 365 in 2022 and Bloomreach Exponea Marketing Automation in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of B&Q Ireland’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates B&Q Ireland’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete B&Q Ireland technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.