Brack.Ch Switzerland Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Brack.Ch Switzerland and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 480 Brack.Ch Switzerland employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brack.Ch Switzerland has purchased the following applications: Guuru CX Platform for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brack.Ch Switzerland is running and its propensity to invest more and deepen its relationship with Guuru or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brack.Ch Switzerland revenues, which have grown to $137.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brack.Ch Switzerland intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Guuru | Legacy | Guuru CX Platform | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, Brack.Ch Switzerland implemented the Guuru CX Platform, a Customer Experience solution, to embed crowdsourced, community-powered live chat advice directly into its online shop. The Guuru CX Platform provided 24/7 peer-to-peer product guidance for product selection and customer questions, and was deployed as an in-store embedded chat layer to support CRM and customer support workflows on the e-commerce site.
Functional capabilities implemented included community-driven live chat for product discovery, real-time peer assistance during browsing and checkout, and knowledge capture to surface shopper insights. The deployment shifted routine inquiries to the community, reducing load on internal agents and improving shopper engagement and conversions, with governance focused on storefront embedding, moderation rules, and escalation paths tied to existing customer support processes.
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