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Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Brack.Ch Switzerland Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Guuru Legacy Guuru CX Platform Customer Experience CRM n/a 2017 2017
In 2017, Brack.Ch Switzerland implemented the Guuru CX Platform, a Customer Experience solution, to embed crowdsourced, community-powered live chat advice directly into its online shop. The Guuru CX Platform provided 24/7 peer-to-peer product guidance for product selection and customer questions, and was deployed as an in-store embedded chat layer to support CRM and customer support workflows on the e-commerce site. Functional capabilities implemented included community-driven live chat for product discovery, real-time peer assistance during browsing and checkout, and knowledge capture to surface shopper insights. The deployment shifted routine inquiries to the community, reducing load on internal agents and improving shopper engagement and conversions, with governance focused on storefront embedding, moderation rules, and escalation paths tied to existing customer support processes.
IT Decision Makers and Key Stakeholders at Brack.Ch Switzerland
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Brack.Ch Switzerland Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Brack.Ch Switzerland Technographics

Brack.Ch Switzerland is a Retail organization based in Switzerland, with around 480 employees and annual revenues of $137.0 million.

Brack.Ch Switzerland operates a diverse technology stack with applications such as Guuru CX Platform, covering areas like Customer Experience.

Brack.Ch Switzerland has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Guuru.

Brack.Ch Switzerland recently adopted applications including Guuru CX Platform in 2017, highlighting its ongoing modernization strategy.

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