AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Brady PLC Tech Stack and Enterprise Applications

Brady PLC ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle NetSuite ERP ERP Financial ERP n/a 2017 2017
In 2017, Brady PLC implemented Oracle NetSuite ERP to centralize purchase ledger and accounts payable processing across multiple Brady business entities. The work aligns with the ERP Financial category and was scoped to consolidate supplier accounting, invoice posting, and payment workflows. Operational configuration focused on core purchase ledger and accounts payable capabilities in Oracle NetSuite ERP, including entering purchase invoices and credit notes, checking invoices against purchase orders to ensure quantity value and goods receipt match, and recording and reconciling prepayment and fixed asset invoices. The implementation supported supplier statement reconciliation, querying discrepant invoices with the PO instigator or supplier, and processing payments according to a defined payment calendar. Day to day execution was provisioned through a Purchase Ledger Assistant role based in Edinburgh on a six month contract, responsible for managing the purchase ledger for multiple entities, reconciling supplier statements, requesting missing invoices and investigating discrepancies to ensure Brady ledgers matched supplier records. Governance emphasis was placed on vendor account reconciliation workflows and standardized accounts payable controls within Oracle NetSuite ERP to support consistent invoice posting and payment processing across Brady PLC.
Brady PLC CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HubSpot Legacy Hubspot CRM CRM CRM n/a 2019 2019
In 2019, Brady PLC implemented Hubspot CRM to centralize customer and prospect records and support sales and marketing operations. The Hubspot CRM deployment is a cloud hosted SaaS configuration managed through the vendor HubSpot, and it is integrated directly with Brady PLCs website for inbound lead capture and contact enrichment. This implementation positions Hubspot CRM as the primary CRM supporting commercial teams at the professional services firm. The Hubspot CRM configuration emphasizes standard CRM functional modules including contact and company records, deal pipeline management, task and activity tracking, and web form based lead capture. Marketing automation workflows and email sequencing common to HubSpot were applied to route leads and trigger follow up, while deal stages and scoring were used to structure the sales pipeline. The implementation reflects category typical capabilities in the CRM space, enabling contact lifecycle management and sales pipeline orchestration. Operational coverage focused on sales and marketing departments in the United Kingdom, with the website integration serving as the main acquisition touchpoint. Governance centered on centralizing customer data in Hubspot CRM and defining lead routing and pipeline stage definitions to align sales execution and marketing handoffs. Brady PLCs use of Hubspot CRM and its website instrumentation creates a unified record for demand capture and commercial workflow management.
Marketing Analytics, Lead Generation CRM 2014 2014
Marketing Automation CRM 2018 2018
Marketing Automation CRM 2021 2021
Marketing Automation CRM 2021 2021
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Brady PLC ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Atlassian Legacy Atlassian Jira Service Desk IT Service Management ITSM n/a 2019 2019
In 2019, Brady PLC implemented Atlassian Jira Service Desk for IT Service Management. The 190 employee United Kingdom professional services firm exposes Atlassian Jira Service Desk on their public website as a customer facing support channel, aligning the application with external support intake and internal IT ticket triage. The deployment centers on core IT Service Management workflows including incident management, request fulfillment, service catalog configuration, SLA rule enforcement, and knowledge base linking. Atlassian Jira Service Desk was configured to provide ticket routing, automated queues, and role based agent permissions to support structured service desk operations. The solution is surfaced through a website portal that orchestrates ticket creation from web forms into centralized service queues, providing a single point of entry for support requests. The architecture emphasizes web portal intake, workflow automation, queue management, and built in reporting to support agent consoles and management visibility. Operational coverage targets IT support and service delivery functions across Brady PLC, with configuration aimed at standardizing request lifecycles and enforcing service level rules. Governance is organized around service owners and queue managers responsible for workflow definitions, SLA policies, and ongoing configuration of Atlassian Jira Service Desk.
Brady PLC IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2020 2020
Brady PLC CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2013 2013

IT Decision Makers and Key Stakeholders at Brady PLC

First Name Last Name Title Function Department Email Phone
Group CFO CXO Finance
Chief Executive Officer CXO Finance
Chief Technology Officer CXO IT
Office & Travel Manager Manager Finance
Head of Operations, Risk and Derivatives Director Risk
Group Financial Accountant Manager Finance
Purchase Ledger Controller Director Procurement
Group IT Manager Manager IT
Global Head of HR Director HR
CFO CXO Finance
Chief Financial Officer CXO Finance
Director of Finance Director Finance

Apps Being Evaluated by Brady PLC Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brady PLC IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brady PLC digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Brady PLC Technographics
Brady PLC is a Professional Services organization based in United Kingdom, with around 190 employees and annual revenues of $30.0 million.
Brady PLC operates a diverse technology stack with applications such as Oracle NetSuite ERP, Hubspot CRM and Atlassian Jira Service Desk, covering areas like ERP Financial, CRM and IT Service Management.
Brady PLC has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle, HubSpot and Atlassian.
Brady PLC recently adopted applications including Hubspot Marketing Automation in 2021, Oracle Netsuite Bronto Marketing Platform in 2021 and Salesforce Sales Cloud in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brady PLC’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Brady PLC’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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