Dallas, 75254, TX,
United States
Braemar Hotels & Resorts Inc. Technographics
Braemar Hotels & Resorts Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Braemar Hotels & Resorts Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 102 Braemar Hotels & Resorts Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Braemar Hotels & Resorts Inc. has purchased the following applications: PayPal Enterprise for Payment Processing in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, Adobe Analytics Cloud for Marketing Analytics in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Braemar Hotels & Resorts Inc. is running and its propensity to invest more and deepen its relationship with PayPal , Google , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Braemar Hotels & Resorts Inc. revenues, which have grown to $82.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Braemar Hotels & Resorts Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Braemar Hotels & Resorts Inc. Tech Stack and Enterprise Applications
Braemar Hotels & Resorts Inc. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Enterprise | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, Braemar Hotels & Resorts Inc. deployed PayPal Enterprise for Payment Processing on its public website. The PayPal Enterprise implementation serves as the primary online payment acceptance and checkout layer for customer transactions initiated through the company site.
The deployment centers on PayPal Enterprise hosted checkout and gateway capabilities embedded into the web storefront, with tokenization for repeat transactions, payment authorization and settlement, fraud screening and chargeback management, and transaction reporting. Operationally the implementation feeds revenue recognition, accounting reconciliation and treasury workflows and is governed by standard payment acceptance rules, settlement timing and operational procedures for finance and operations teams.
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Braemar Hotels & Resorts Inc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Braemar Hotels & Resorts Inc. deployed Google Workspace (Formerly Google G-Suite) as its Collaboration platform. Public references on the corporate website indicate use of Google Workspace (Formerly Google G-Suite) to deliver core collaboration services across the organization. The implementation supports corporate communications, centralized document collaboration, and meeting workflows for corporate and property-level teams.
Configuration focused on standard Collaboration modules, including Gmail, Calendar, Drive, Docs, Meet, and management through the Google Workspace admin console for centralized user provisioning, group policy management, device management, and access controls. Governance and operational separation were handled through organization units and admin role assignments to align corporate and property team access, while shared drives and document versioning enabled cross-team collaboration. The deployment reflects a platform-level approach to unify email, meetings, and document collaboration for a small enterprise environment.
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Braemar Hotels & Resorts Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Analytics Cloud | Marketing Analytics | CRM | n/a | 2020 | 2020 |
In 2020, Braemar Hotels & Resorts Inc. deployed Adobe Analytics Cloud on its website to centralize digital measurement and visitor tracking. The deployment used Adobe Analytics Cloud, aligned to the Marketing Analytics category, to capture page views, event interactions, and user journey signals across corporate site templates and property pages.
Configuration emphasized web tagging and a standardized data layer to support sessionization, visitor segmentation, and workspace reporting. Implementation work focused on configuring reporting workspaces, predefined segments, event and eVar style custom dimensions, and conversion funnels typical of Marketing Analytics implementations, enabling analytics-ready datasets for campaign and content performance analysis.
Operational coverage was primarily the corporate digital and marketing teams responsible for site content and guest acquisition channels. Governance included tag naming conventions, QA checkpoints during phased template rollouts, and role based access to Adobe Analytics Cloud workspaces to separate analysis and report publishing responsibilities.
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Marketing Automation | CRM |
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2020 | 2020 |
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Braemar Hotels & Resorts Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Braemar Hotels & Resorts Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| CAO | CXO | Finance | ||||
| Head of Transactions | Director | Finance | ||||
| SVP Accounting | VP | Finance |
Apps Being Evaluated by Braemar Hotels & Resorts Inc. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||