Brainshark
260 Charles Street - Suite 101,
Waltham, 2453, MA,
United States
Waltham, 2453, MA,
United States
1 781-370-8200
Professional Services
Brainshark Technographics
Brainshark Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brainshark and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 190 Brainshark employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brainshark has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2010, Microsoft Azure Machine Learning for ML and Data Science Platforms in 2015, Drift AI Chatbot for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brainshark is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Drift or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brainshark revenues, which have grown to $22.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brainshark intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brainshark Tech Stack and Enterprise Applications
Brainshark ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2010 | 2010 |
In 2010, Brainshark implemented Oracle NetSuite ERP to centralize ERP Financial operations for its corporate finance team. The implementation placed Oracle NetSuite ERP at the center of recording and maintaining all financial transactions, establishing a single system of record for general ledger, accounts payable, and accounts receivable activity. Operational responsibilities included monitoring and maintaining authorization records and serving as the primary liaison between management, staff, suppliers, and customers. The deployment supported transactional finance functions as part of the company's growth and required role-level adaptation in day-to-day finance operations.
Configuration and functional coverage emphasized accounts payable and accounts receivable processing, with explicit integrations to PayPal and VeriSign to handle payment processing and transaction authorizations. Implementation practices included review and approval workflows for all Purchase Orders, authorization controls, and centralized maintenance of vendor and customer records within NetSuite. The operational scope spanned procurement billing and cash collection workflows, consolidating purchase order review, supplier communications, and receivables reconciliation in the ERP Financial application. Governance centered on finance team ownership of authorizations and transaction records, and the finance role evolved as the company scaled, adapting processes and system use to support expanding transactional volume.
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Brainshark AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Machine Learning | ML and Data Science Platforms | AI Development | n/a | 2015 | 2016 |
In 2015 Brainshark implemented Microsoft Azure Machine Learning as a core component of its ML and Data Science Platforms strategy, initiating a platform-level investment through Brainshark Labs in close partnership with Microsoft. The deployment is positioned to extend the industry leading Brainshark solution on Azure and to advance the company’s product roadmap for sales readiness and training applications.
Microsoft Azure Machine Learning was used to architect machine learning and analytics capabilities alongside emerging modality support, including augmented reality, motion sensing, biometrics, artificial intelligence, and analytics. Implementation work focused on embedding model training and inference pipelines into Brainshark’s content delivery and coaching workflows, enabling programmatic analytics and AI driven content personalization consistent with ML and Data Science Platforms capabilities.
The project was executed within Brainshark Labs with Microsoft collaborating on engineering and platform integration, using Azure cloud infrastructure to host models and analytics services. Integration scope centered on unifying Azure hosted ML services with Brainshark’s core content management and sales enablement workflows to support automated assessment, performance analytics, and immersive training experiences.
Governance and rollout followed a continuous innovation model, with iterative releases driven by joint Brainshark and Microsoft product teams and coordination of feature roadmaps through Brainshark Labs. The combined deployment and roadmap investments are described as transforming how Brainshark’s customers prepare their people for selling, by using Microsoft Azure Machine Learning and related Azure capabilities to deliver advanced analytics and immersive training modalities.
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Brainshark AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018 Brainshark implemented Drift AI Chatbot on its website. The deployment uses Drift AI Chatbot within the Chatbots and Conversational AI category to deliver conversational engagement supporting marketing and sales functions.
The implementation was configured as an embedded website chat widget with conversational flows for lead qualification, guided product discovery, and routing to human agents, leveraging typical Chatbots and Conversational AI capabilities such as natural language understanding and scripted playbooks. Operational ownership was aligned to marketing and sales operations, with governance organized around iterative conversation tuning, content ownership, and runbook driven escalation workflows to ensure consistent responses and handoffs.
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Brainshark Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Brainshark Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2020 | 2020 |
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Brainshark CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation, Sales Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2019 | 2019 |
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Sales Enablement | CRM |
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2016 | 2016 |
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Brainshark ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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Brainshark TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Brainshark PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Brainshark IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Brainshark CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Brainshark
| First Name | Last Name | Title | Function | Department | Phone | |
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CTO | CXO | Finance | |
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Chief Readiness Officer | CXO | Finance | |
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CEO and Founder | CXO | Finance | |
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Executive Vice President and CFO | CXO | Finance | |
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Director of Accounting | Director | Finance | |
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CFO | CXO | Finance | |
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Finance and Accounting | Manager | Finance | |
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Customer Success Manager | Manager | Customer Service | |
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Enterprise Customer Success Manager | Manager | Customer Service | |
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National Account Executive | Manager | Finance | |
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Vice President Enterprise Sales | VP | Sales | |
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Apps Being Evaluated by Brainshark Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brainshark IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brainshark digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Brainshark Technographics
Brainshark is a Professional Services organization based in United States,
with around 190 employees and annual revenues of $22.0 million.
Brainshark operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft Azure Machine Learning and Drift AI Chatbot,
covering areas like ERP Financial, ML and Data Science Platforms and Chatbots and Conversational AI.
Brainshark has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Drift.
Brainshark recently adopted applications including
Zoominfo Platform in 2023, Ruby Live Chat in 2021 and Fastly in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brainshark’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brainshark’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brainshark technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.