Narangba, 4504, QLD,
Australia
Bramble Bay Co Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Bramble Bay Co and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11000 Bramble Bay Co employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bramble Bay Co has purchased the following applications: WooCommerce for eCommerce in 2022, Unleashed Inventory for Inventory Management in 2019, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bramble Bay Co is running and its propensity to invest more and deepen its relationship with Automattic , Unleashed , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bramble Bay Co revenues, which have grown to $4.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bramble Bay Co intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Unleashed | Legacy | Unleashed Inventory | Inventory Management | SCM | n/a | 2019 | 2019 |
In 2019, Bramble Bay Co implemented Unleashed Inventory as its Inventory Management solution to centralize stock control and manufacturing-related inventory tasks. The deployment targeted core supply chain operations that support corporate buying groups, wholesale, retail and online customer channels, and daily office operational activities documented in their commercial workflows.
The implementation used Unleashed Inventory and Manufacturing software to manage inventory control, purchasing and order processing workflows, and routine stock administration. Configuration emphasized daily ordering and stock functions, SKU level inventory visibility and manufacturing inventory transactions to support new product development and ongoing range management.
Unleashed Inventory was integrated into the company finance landscape through Xero for Accounts Receivable and Accounts Payable, preserving financial management and reporting continuity while enabling transactional posting of purchasing and stock movements. Operational coverage included sales support and sales administration through regular reporting, customer service fulfillment for multiple channels, and stock purchasing for local and international suppliers.
Governance and operationalization assigned daily accounting, ordering and stock responsibilities to existing finance and operations teams, while sales and customer service teams consumed inventory and reporting outputs for trade fair execution and sales events. The configuration tied inventory workflows to commercial processes rather than to a single technical architecture, aligning Unleashed Inventory to Bramble Bay Co business functions in Inventory Management.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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