Bramble Bay Co
U5/29-39 Business Dr,
Narangba, 4504, QLD,
Australia
Narangba, 4504, QLD,
Australia
61 7 3492 0951
Consumer Packaged Goods
Bramble Bay Co Technographics
Bramble Bay Co Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bramble Bay Co and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11000 Bramble Bay Co employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bramble Bay Co has purchased the following applications: WooCommerce for eCommerce in 2022, Unleashed Inventory for Inventory Management in 2019, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bramble Bay Co is running and its propensity to invest more and deepen its relationship with Automattic , Unleashed , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bramble Bay Co revenues, which have grown to $4.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bramble Bay Co intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bramble Bay Co Tech Stack and Enterprise Applications
Bramble Bay Co eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Bramble Bay Co implemented WooCommerce from Automattic on its public website to centralize online product merchandising and checkout for its consumer packaged goods business in Australia. The deployment uses WooCommerce as the primary eCommerce layer to operate the storefront, product catalog, shopping cart and checkout workflows for the company web channel.
The WooCommerce implementation leverages standard eCommerce functional modules such as product catalog management, shopping cart orchestration, checkout and order capture, and customer account management, extended through WordPress themes and plugins common to the WooCommerce ecosystem. Operational ownership sits with web commerce and marketing teams for catalog updates, promotions and order processing, with the implementation surface limited to the website layer as observed in the site source. Bramble Bay Co implemented WooCommerce to support core eCommerce business functions including online merchandising, transaction processing and customer engagement.
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Bramble Bay Co SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Unleashed | Legacy | Unleashed Inventory | Inventory Management | SCM | n/a | 2019 | 2019 |
In 2019, Bramble Bay Co implemented Unleashed Inventory as its Inventory Management solution to centralize stock control and manufacturing-related inventory tasks. The deployment targeted core supply chain operations that support corporate buying groups, wholesale, retail and online customer channels, and daily office operational activities documented in their commercial workflows.
The implementation used Unleashed Inventory and Manufacturing software to manage inventory control, purchasing and order processing workflows, and routine stock administration. Configuration emphasized daily ordering and stock functions, SKU level inventory visibility and manufacturing inventory transactions to support new product development and ongoing range management.
Unleashed Inventory was integrated into the company finance landscape through Xero for Accounts Receivable and Accounts Payable, preserving financial management and reporting continuity while enabling transactional posting of purchasing and stock movements. Operational coverage included sales support and sales administration through regular reporting, customer service fulfillment for multiple channels, and stock purchasing for local and international suppliers.
Governance and operationalization assigned daily accounting, ordering and stock responsibilities to existing finance and operations teams, while sales and customer service teams consumed inventory and reporting outputs for trade fair execution and sales events. The configuration tied inventory workflows to commercial processes rather than to a single technical architecture, aligning Unleashed Inventory to Bramble Bay Co business functions in Inventory Management.
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Bramble Bay Co IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021, Bramble Bay Co deployed Google Cloud Platform (GCP) to host its public website. Bramble Bay Co uses Google Cloud Platform (GCP) as Application Hosting and Computing Services to run customer-facing web applications, content delivery, and site infrastructure for digital channels.
The implementation aligns with common Application Hosting and Computing Services patterns, leveraging cloud-native compute and storage primitives for web serving and static asset delivery, managed networking for load balancing and global traffic distribution, and platform-managed controls for identity and access. Architecture practices consistent with this hosting category include container orchestration or serverless compute for application runtime, object storage for media and assets, and integrated observability tooling for logging and monitoring of the web estate.
Operationally the GCP footprint supports marketing and e-commerce functions by centralizing website hosting, release cadence, and asset management on a public cloud platform. Governance and operational control are expected to be organized around role-based access, environment separation for staging and production, and CI/CD driven deployment workflows consistent with Application Hosting and Computing Services governance models.
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Bramble Bay Co
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Bramble Bay Co Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bramble Bay Co IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bramble Bay Co digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Bramble Bay Co Technographics
Bramble Bay Co is a Consumer Packaged Goods organization based in Australia,
with around 11000 employees and annual revenues of $4.00 billion.
Bramble Bay Co operates a diverse technology stack with applications such as
WooCommerce, Unleashed Inventory and Google Cloud Platform (GCP),
covering areas like eCommerce, Inventory Management and Application Hosting and Computing Services.
Bramble Bay Co has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Automattic, Unleashed and Google.
Bramble Bay Co recently adopted applications including
WooCommerce in 2022, Google Cloud Platform (GCP) in 2021 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bramble Bay Co’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bramble Bay Co’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bramble Bay Co technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.