Hong Kong, n/a,
Hong Kong
Brand Off Technographics
Brand Off Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brand Off and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Brand Off employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brand Off has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2022, iClick iFans for Marketing Analytics in 2016, Amazon EC2 for Application Hosting and Computing Services in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brand Off is running and its propensity to invest more and deepen its relationship with Google , iClick Interactive , Ptengine or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brand Off revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brand Off intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brand Off Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iClick Interactive | Legacy | iClick iFans | Marketing Analytics | CRM | n/a | 2016 | 2016 |
In 2016, Brand Off implemented iClick iFans on its Hong Kong website to support Marketing Analytics functions. iClick iFans is deployed as a site-level analytics and audience management application, delivering web behavior capture and audience tagging directly through the website codebase, and the full application name iClick iFans is present in the implementation.
The implementation focuses on marketing and customer engagement workflows, with typical Marketing Analytics capabilities applied such as session and event tracking, audience segmentation, user profiling, and campaign performance reporting. Operational control is concentrated in Brand Offs marketing function, with configuration centered on site tag management, analytics dashboards, and audience activation for digital campaigns.
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Brand Off
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Brand Off Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||