Hong Kong, n/a,
Hong Kong
Brand Off Technographics
Brand Off Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brand Off and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Brand Off employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brand Off has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2022, iClick iFans for Marketing Analytics in 2016, Amazon EC2 for Application Hosting and Computing Services in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brand Off is running and its propensity to invest more and deepen its relationship with Google , iClick Interactive , Ptengine or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brand Off revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brand Off intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brand Off Tech Stack and Enterprise Applications
Brand Off Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022 Brand Off implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform, provisioning the suite on the Brand Off corporate domain and surfacing account usage via the company website. Brand Off is a Hong Kong retail small business with about 10 employees, and the deployment was targeted at organization-wide collaboration needs for internal teams and customer-facing staff.
Google Workspace (Formerly Google G-Suite) was configured with core collaboration applications including Gmail, Google Drive, Google Docs, Sheets, Slides, Google Calendar and Google Meet. The configuration emphasized shared drives and document collaboration workflows, with user accounts and group email addresses provisioned through the Admin console to support day to day content creation and scheduling.
Operational coverage spanned primary business functions such as marketing, sales, and operations within the single Hong Kong site, reflecting a cloud-first collaboration footprint consistent with the Collaboration category. The deployment used domain level provisioning visible on the company website and enabled centralized account administration for the small employee base.
Governance was implemented through the Google Admin console for domain verification, DNS mail routing setup, user lifecycle management and basic sharing policies, with a lightweight role based administrative model to manage access and permissions. Rollout and ongoing administration were scaled to the company size, relying on built in Google Workspace controls for account provisioning and policy enforcement.
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Brand Off CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iClick Interactive | Legacy | iClick iFans | Marketing Analytics | CRM | n/a | 2016 | 2016 |
In 2016, Brand Off implemented iClick iFans on its Hong Kong website to support Marketing Analytics functions. iClick iFans is deployed as a site-level analytics and audience management application, delivering web behavior capture and audience tagging directly through the website codebase, and the full application name iClick iFans is present in the implementation.
The implementation focuses on marketing and customer engagement workflows, with typical Marketing Analytics capabilities applied such as session and event tracking, audience segmentation, user profiling, and campaign performance reporting. Operational control is concentrated in Brand Offs marketing function, with configuration centered on site tag management, analytics dashboards, and audience activation for digital campaigns.
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2017 | 2017 |
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Brand Off IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 |
In 2017, Brand Off implemented Amazon EC2 to provide core Application Hosting and Computing Services for its public website. Brand Off uses Amazon EC2 as the compute layer to host the website application and serve customer-facing content for its Hong Kong retail operations. The deployment is centered on provisioned EC2 instances running the storefront application and associated runtime processes, supplying virtual server capacity and network endpoints for HTTP traffic.
Configuration and operational practices align with standard Application Hosting and Computing Services patterns, including image based instance provisioning, instance lifecycle management, security group based network controls, and basic instance monitoring and maintenance. Operational ownership is retained within Brand Off given the company size, with internal web operations responsible for deployment, patching, and uptime of the ecommerce site. Amazon EC2 is explicitly used to deliver the website application tier rather than a managed platform approach.
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Brand Off
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Brand Off Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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