Pittsburgh, 15203, PA,
United States
Branding Brand Inc. Technographics
Branding Brand Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Branding Brand Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Branding Brand Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Branding Brand Inc. has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Hubspot CRM for CRM in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Branding Brand Inc. is running and its propensity to invest more and deepen its relationship with Oracle , Google , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Branding Brand Inc. revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Branding Brand Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Branding Brand Inc. Tech Stack and Enterprise Applications
Branding Brand Inc. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, Branding Brand Inc. implemented Oracle NetSuite ERP as its ERP Financial platform. The deployment was positioned to centralize finance and accounting for the 200-employee communications company.
The implementation configured core financial modules in Oracle NetSuite ERP including general ledger, accounts payable, accounts receivable, billing, fixed asset accounting, expense management, revenue recognition, and financial reporting. Configuration work emphasized a unified chart of accounts, fiscal calendars, role based access controls, approval workflows, and configurable financial dashboards to support routine close and reporting processes.
Operational coverage focused on corporate finance, accounts payable and receivable, billing operations, and revenue management across the organization in the United States. The SaaS deployment model provided centralized transaction processing and a single source of truth for accounting and billing functions.
Governance changes included standardized month end procedures, segregation of duties controls implemented through role based permissions, and formalized approval workflows to reduce manual handoffs. Rollout activities centered on staged finance team adoption and targeted user training to embed the new ERP Financial processes.
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Branding Brand Inc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Branding Brand Inc. deployed Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The deployment provides centralized cloud email, document collaboration, file storage, and shared calendaring to support the Communications organization of the United States headquartered company.
The implementation emphasizes core Google Workspace capabilities including Gmail, Google Drive, Google Docs, Google Sheets, Google Slides, Google Calendar, and the Google Workspace Admin Console, with centralized user provisioning, domain management, and policy configuration appropriate for a 200 employee environment. Configuration patterns align with a single cloud tenant model using group-based access and shared drives to support marketing, creative, and client-facing communications workflows.
Branding Brand Inc. uses Google Workspace (Formerly Google G-Suite) on their website. Governance is structured around centralized administration, role-based access controls, and staged provisioning to maintain collaboration and information sharing across communications and creative business functions.
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Branding Brand Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2014 | 2014 |
In 2014, Branding Brand Inc. implemented Hubspot CRM. The deployment focuses on web-based lead capture and contact management, with Hubspot CRM embedded on the company's public website to collect form submissions and behavioral tracking signals.
Hubspot CRM was configured for core contact and company records, lead capture forms, marketing automation workflows, lead scoring, email sequences, and sales pipeline management, reflecting standard CRM functional modules. The implementation uses Hubspot CRM's cloud SaaS architecture and embedded tracking code to align inbound web activity with contact records and campaign attribution. Operational use centers on marketing and sales teams that use lifecycle stages and opportunity records to coordinate demand generation and qualification.
Governance is centralized under an internal CRM administrator and marketing operations team that maintain standardized properties, lifecycle stages, and pipeline governance to support cross-functional workflows. Ongoing administration and optimization are handled internally, with web-sourced leads routed into the sales pipeline for qualification and follow up.
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Customer Support | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Branding Brand Inc. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Branding Brand Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2007 | 2007 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Branding Brand Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
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| CEO | CXO | Finance | ||||
| Chief Operating Officer | CXO | Finance | ||||
| Co-Founder & CIO | CXO | Finance |
Apps Being Evaluated by Branding Brand Inc. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||