Irvine, 92617, CA,
United States
BrandLedger Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by BrandLedger and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2 BrandLedger employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BrandLedger has purchased the following applications: NEM Blockchain Platform for Blockchain Platform in 2018, Roxr Clicky Web Analytics for Marketing Analytics in 2021, Cloudflare CDN for Content Delivery Network in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BrandLedger is running and its propensity to invest more and deepen its relationship with NEM , J.P. Morgan , Roxr Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BrandLedger revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BrandLedger intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NEM | Legacy | NEM Blockchain Platform | Blockchain Platform | Blockchain | n/a | 2018 | 2018 |
In 2018, BrandLedger implemented the NEM Blockchain Platform to underpin its Custom Content Marketplace backend. The NEM Blockchain Platform serves as BrandLedger's chosen Blockchain Platform for content provenance and marketplace orchestration, with explicit orientation toward enterprise public chains.
The implementation centers on a modular backend that will interface with any blockchain exposing a RESTful API, with initial alignment to NEM and Ethereum as primary networks. Functional modules described in the design include the Custom Content Marketplace backend, tokenization and asset metadata management, transaction orchestration, and developer-facing RESTful APIs for minting, verification, and marketplace workflows.
Architecturally the solution uses an adapter pattern to enable multi-chain connectivity, allowing the NEM Blockchain Platform to call into NEM and Ethereum RESTful endpoints without hard coupling to a single ledger. Operational coverage is concentrated on the BrandLedger marketplace product and developer integration points, delivered from the United States for a small professional services organization.
Governance and rollout planning emphasize connector lifecycle management, network selection criteria, smart contract versioning, and staged testnet integration for connector validation, with an explicit design choice to remain blockchain-agnostic over time. The implementation narrative positions the NEM Blockchain Platform as a flexible Blockchain Platform for BrandLedger's Custom Content Marketplace, primed to add additional chain adapters as alternative blockchains achieve enterprise viability.
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Blockchain Platform | Blockchain |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Roxr Software | Legacy | Roxr Clicky Web Analytics | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, BrandLedger implemented Roxr Clicky Web Analytics for Marketing Analytics on its public website https://www.qchain.co/. The Roxr Clicky Web Analytics deployment is configured to capture real-time visitor metrics, pageviews, event tracking, UTM campaign attribution, and basic conversion funnel signals that are typical for Marketing Analytics solutions. The deployment uses lightweight tag-based instrumentation and dashboarding to fit BrandLedger's two person operating model, avoiding enterprise-scale data pipeline components.
Operational coverage is limited to the BrandLedger website and is managed by the internal marketing and website operations function in the United States. Governance is pragmatic and configuration driven, centered on maintaining tracking tags, managing dashboard views in Roxr Clicky Web Analytics, and running a regular reporting cadence for campaign and visitor behavior analysis.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2017 | 2017 |
In 2017, BrandLedger deployed Cloudflare CDN to accelerate content delivery for its website. The Cloudflare CDN implementation is classified under the Content Delivery Network category and was applied to the qchain.co site operated from the United States, establishing an edge delivery layer in front of the origin web server.
Configuration centered on standard Content Delivery Network capabilities, including DNS proxying to Cloudflare, edge caching for static assets, TLS termination at the edge, and HTTP cache control rules managed through the Cloudflare dashboard. Cloudflare CDN was configured to handle HTTP traffic routing and to serve cached resources from the vendor edge network, aligning with common CDN functional workflows for small professional services firms.
Operational scope is limited to BrandLedger's website and web content, affecting web operations and client facing digital presence. Governance and change control are exercised through domain DNS configuration and Cloudflare account settings, with the Cloudflare CDN serving as the primary edge layer for BrandLedger's online content delivery.
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