Brandnamic
Satzlstrasse 4,
Brixen, 39042,
Italy
Brixen, 39042,
Italy
39 472 678000
Professional Services
Brandnamic Technographics
Brandnamic Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brandnamic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 140 Brandnamic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brandnamic has purchased the following applications: Passepartout Mexal ERP for ERP Financial in 2025, Microsoft 365 for Collaboration in 2019, BRG Hoteldoor CRM for CRM in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brandnamic is running and its propensity to invest more and deepen its relationship with Passepartout , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brandnamic revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brandnamic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brandnamic Tech Stack and Enterprise Applications
Brandnamic ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Passepartout | Legacy | Passepartout Mexal ERP | ERP Financial | ERP | n/a | 2025 | 2025 |
In 2025 Brandnamic implemented Passepartout Mexal ERP to consolidate its ERP Financial operations. The deployment is designed for the Italy based professional services firm with approximately 140 employees, and the Passepartout Mexal ERP instance is surfaced on their website to support finance and billing workflows.
Passepartout Mexal ERP was configured around standard ERP Financial modules, including general ledger, accounts payable, accounts receivable, invoicing, and VAT and statutory tax management, reflecting category aligned financial controls and transaction processing. Configuration emphasized web accessible invoicing and client billing pages, aligning the application footprint with the company website presence and client facing billing processes.
Operational scope covers finance and accounting teams, centralizing transactional bookkeeping, invoice lifecycle management, and statutory reporting for the Italy entity. Governance was reoriented to standardize invoice and collections workflows and to formalize process definitions for finance operations, embedding Passepartout Mexal ERP as the primary ERP Financial platform for Brandnamic.
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Brandnamic Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2025 | 2025 |
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Brandnamic CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BRG | Legacy | BRG Hoteldoor CRM | CRM | CRM | n/a | 2025 | 2025 |
In 2025, Brandnamic deployed BRG Hoteldoor CRM on their website as a CRM to centralize client interactions for its Italy based professional services firm. The deployment is positioned as a web embedded application, with BRG Hoteldoor CRM surfaced through Brandnamic’s public site to capture inbound inquiries and manage client engagement workflows.
Implementation focused on core CRM capabilities typical for the category, including contact and company records, lead capture from web forms, sales pipeline tracking, activity logging, templated communications, and operational reporting. BRG Hoteldoor CRM was configured to reflect professional services engagement stages, with customized fields and pipeline stages that map to Brandnamic’s client lifecycle and proposal processes.
Integration scope is explicitly web facing, with the application handling front end lead capture on the website and routing records into the central CRM instance for use by commercial teams. Operational coverage spans sales, marketing, and client success functions, providing a single customer record used by those departments for follow up, segmentation, and campaign work.
Governance centered on role based access within BRG Hoteldoor CRM, data stewardship for client records, and a phased enablement across teams to align processes and handoffs between marketing qualified leads and sales qualified opportunities. Brandnamic BRG Hoteldoor CRM CRM is the primary system of record for client contact and pipeline management across the company.
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Marketing Analytics, Lead Generation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2019 | 2019 |
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Brandnamic ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Brandnamic TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Brandnamic PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Brandnamic IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Brandnamic CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Brandnamic
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Brandnamic Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brandnamic IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brandnamic digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Brandnamic Technographics
Brandnamic is a Professional Services organization based in Italy,
with around 140 employees and annual revenues of $15.0 million.
Brandnamic operates a diverse technology stack with applications such as
Passepartout Mexal ERP, Microsoft 365 and BRG Hoteldoor CRM,
covering areas like ERP Financial, Collaboration and CRM.
Brandnamic has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Passepartout, Microsoft and BRG.
Brandnamic recently adopted applications including
Passepartout Mexal ERP in 2025, CodeTwo Email Signatures in 2025 and BRG Hoteldoor CRM in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brandnamic’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brandnamic’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brandnamic technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.